| Counterpoint: Representing forged concepts as emergent variables using composite-based structural equation modeling X Yu, S Zaza, F Schuberth, J Henseler ACM SIGMIS Database: The DATABASE for Advances in Information Systems 52 (SI …, 2021 | 21 | 2021 |
| Specifying composites in structural equation modeling: A refinement of the Henseler–Ogasawara specification X Yu, F Schuberth, J Henseler Statistical Analysis and Data Mining: The ASA Data Science Journal 16 (4 …, 2023 | 8 | 2023 |
| Brand crisis: what influences customers' motivation to defend a brand X Yu University of Twente, 2020 | 2 | 2020 |
| The impact of customer experience on brand loyalty in the hotel domain X Yu University of Twente, 2019 | 1 | 2019 |
| Incorporating Composites in Structural Equation Modeling: Exploiting the Henseler—Ogasawara Specification X Yu | | 2023 |
| Specifying composites in growth curve analysis X Yu, F Schubert, J Henseler Advanced Techniques for Longitudinal Data Analysis in Social Science, ATLASS …, 2023 | | 2023 |
| A new approach for modeling aggregate constructs X Yu, G Fassott, F Schuberth, J Henseler Structural Equation Modeling: New Developments and Applications, 2022 | | 2022 |
| The impact of artificial intelligence application on customer engagement X Yu, E Constantinides, C Herrando, SA de Vries 20th International Marketing Trends Conference 2021, 2021 | | 2021 |
| Customers as advocates in times of brand crises: Why, when, and how? X Yu, S Kristal, F Schuberth, J Henseler 50th EMAC Annual Conference, EMAC 2021, 2021 | | 2021 |
| The Data Base for Advances in Information Systems X Yu, S Zaza, F Schuberth, J Henseler | | |
Jörg HenselerProfessor, University of Twente, Enschede, NL; and NOVA IMS, Universidade Nova de Lisboa, PTVerified email at utwente.nl
