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Co-authors
- Eric J. JohnsonNorman Eig Professor of Business, Columbia Business School, Columbia UniversityVerified email at columbia.edu
- Selin A MalkocProfessor of Marketing, The Ohio State UniversityVerified email at fisher.osu.edu
- Robin J TannerRetired Associate Professor of Marketing, University of Wisconsin, MadisonVerified email at bus.wisc.edu
- Peter McGrawProfessor of Marketing and Psychology, University of Colorado BoulderVerified email at colorado.edu
- Itamar SimonsonProfessor of marketing, stanford universityVerified email at stanford.edu