| Enduring effects of goal achievement and failure within customer loyalty programs: A large-scale field experiment Y Wang, M Lewis, C Cryder, J Sprigg Marketing Science 35 (4), 565-575, 2016 | 102 | 2016 |
| The design and targeting of compliance promotions Ø Daljord, CF Mela, JMT Roos, J Sprigg, S Yao Marketing Science 42 (5), 866-891, 2023 | 7 | 2023 |
| Estimating individual promotional campaign impacts through Bayesian inference K Becker, J Sprigg, A Cosmas Journal of Consumer Marketing 31 (6/7), 541-552, 2014 | 4 | 2014 |
| Quest for the Grail: Measuring the Incremental Influence of Promotions in a Digital Big Data World J Sprigg Rutgers Business Review 2 (1), 2017 | 1 | 2017 |
| Dynamic Nash Equilibrium in an Overlapping-Generations Model: A Methodological Exercise in Economic Simulation JA Sprigg Jr, MA Ehlen, J Sprigg Proposed for publication as a report., 2005 | 1 | 2005 |
| Brand versus portfolio: Using targeted marketing to drive individually relevant brand strategies J Sprigg Journal of Brand Strategy 6 (1), 6-13, 2017 | | 2017 |
| A Maximum-Likelihood Search for Escalatory Ethnic Dominance JA Sprigg Jr | | 2005 |
| On the Use of Social, Economic, and Political Factors to Forecast Instability JA Sprigg Jr | | 2005 |
