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Iris van Ooijen
Iris van Ooijen
Assistant Professor
Geverifieerd e-mailadres voor bsi.ru.nl
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Does the GDPR enhance consumers’ control over personal data? An analysis from a behavioural perspective
I Van Ooijen, HU Vrabec
Journal of consumer policy 42, 91-107, 2019
1772019
Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues
I Van Ooijen, ML Fransen, PWJ Verlegh, EG Smit
Food quality and preference 62, 71-79, 2017
942017
Signalling product healthiness through symbolic package cues: Effects of package shape and goal congruence on consumer behaviour
I Van Ooijen, ML Fransen, PWJ Verlegh, EG Smit
Appetite 109, 73-82, 2017
792017
Differences in consumer knowledge and perceptions of personalized advertising: Comparing online behavioural advertising and synced advertising
CM Segijn, I Van Ooijen
Journal of Marketing Communications 28 (2), 207-226, 2022
512022
Self-persuasion as marketing technique: the role of consumers’ involvement
SF Bernritter, I van Ooijen, BCN Müller
European Journal of Marketing 51 (5/6), 1075-1090, 2017
492017
Atypical food packaging affects the persuasive impact of product claims
I Van Ooijen, ML Fransen, PWJ Verlegh, EG Smit
Food Quality and Preference 48, 33-40, 2016
492016
Perceptions of techniques used to personalize messages across media in real time
CM Segijn, I Van Ooijen
Cyberpsychology, Behavior, and Social Networking 23 (5), 329-337, 2020
292020
Privacy cynicism and its role in privacy decision-making
I van Ooijen, CM Segijn, SJ Opree
Communication Research 51 (2), 146-177, 2024
282024
The validation of the perceived surveillance scale
CM Segijn, SJ Opree, I Ooijen
122022
Does the GDPR Enhance Consumers
I van Ooijen, HU Vrabec
Control over Personal Data, 91-107, 0
8
When disclosures backfire: Aversive source effects for personalization disclosures on less trusted platforms
I van Ooijen
Journal of Interactive Marketing 57 (2), 178-197, 2022
62022
(Not to be taken) with a grain of salt: Enhancing perceived saltiness by 3D-printed surface textures
T van Rompay, I van Ooijen, S Groothedde, D Saakes
Food Quality and Preference 93, 104279, 2021
62021
Packaging Design as Communicator of Product Attributes: Effects on Consumers' Attribute Inferences
I van Ooijen
SWOCC, 2016
32016
The power of symbolic packaging cues
I van Ooijen
Advances in Advertising Research (Vol. VI) The Digital, the Classic, the …, 2015
32015
For your eyes only? An eye-tracking experiment investigating microtargeting transparency, visual attention, and critical processing
MP Jansen, I van Ooijen, MP Jansen, I van Ooijen
OSF, 2023
2023
Responses to Online Behavioral Advertising Disclosures: Effects of Source Integrity and Perceived Hypocrisy on Advertising Effectiveness
I van Ooijen
Advances in Consumer Research, 2018
2018
Opting opt-in or out?: Effects of Defaults on Psychological Ownership and Valuation of Personal Data
I van Ooijen
North-American conference of the Association for Consumer Research (ACR) 2018, 2018
2018
May we Collect your Digital Identity? How Framing User Data as part of the Digital Identity affects Perceived Ownership and Data Disclosure Behaviors
I van Ooijen, B Kamleitner
13th International IFIP Summer School on Privacy and Identity Management …, 2018
2018
Design cues on packaging–Goal-dependent effects
I van Ooijen, ML Fransen, PWJ Verlegh, EG Smit
14th International Conference on Research in Advertising, ICORIA 2015 …, 2016
2016
Goal-dependent effects of symbolic design cues on packaging
I van Ooijen, PWJ Verlegh
Etmaal van de Communicatiewetenschap 2016: Closer: Connecting through …, 2016
2016
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