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Maciej Szymanowski
Maciej Szymanowski
Assistant Professor of Marketing, Rotterdam School of Management, Erasmus University
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Year
Consumption-based cross-brand learning: are private labels really private?
M Szymanowski, E Gijsbrechts
Journal of Marketing Research 49 (2), 231-246, 2012
972012
Patterns in consumption-based learning about brand quality for consumer packaged goods
M Szymanowski, E Gijsbrechts
International Journal of Research in Marketing 30 (3), 219-235, 2013
172013
The competitive advantage of private label branding in FMCG
M Szymanowski
RSM Discovery-Management Knowledge 13 (1), 14-15, 2013
42013
Conditional cross-brand learning: when are private labels really private?
M Szymanowski, E Gijsbrechts
Marketing Dynamics Conference 2007, 2007
42007
Erratum to Patterns in consumption-based learning about brand quality for consumer packaged goods [Intern. J. of Research in Marketing 30/3 (2013) 219 235]
M Szymanowski, E Gijsbrechts
International journal of research in marketing 30 (4), 433-434, 2013
2013
Consumption-based learning about brand quality: Essays on how private labels share and borrow reputation
MG Szymanowski
2009
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Articles 1–6