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Citations per year
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Since 2019
Citations
123
45
h-index
4
2
i10-index
2
2
0
16
8
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2
2
3
9
10
15
16
11
10
12
5
13
6
6
3
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Maciej Szymanowski
Assistant Professor of Marketing, Rotterdam School of Management, Erasmus University
No verified email
Consumer Learning
Choice Models
Product Placement
Brand Management
Retailing
Articles
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Year
Consumption-based cross-brand learning: are private labels really private?
M Szymanowski, E Gijsbrechts
Journal of Marketing Research 49 (2), 231-246
, 2012
98
2012
Patterns in consumption-based learning about brand quality for consumer packaged goods
M Szymanowski, E Gijsbrechts
International Journal of Research in Marketing 30 (3), 219-235
, 2013
17
2013
The competitive advantage of private label branding in FMCG
M Szymanowski
RSM Discovery-Management Knowledge 13 (1), 14-15
, 2013
4
2013
Conditional cross-brand learning: when are private labels really private?
M Szymanowski, E Gijsbrechts
Marketing Dynamics Conference 2007
, 2007
4
2007
Erratum to Patterns in consumption-based learning about brand quality for consumer packaged goods [Intern. J. of Research in Marketing 30/3 (2013) 219 235]
M Szymanowski, E Gijsbrechts
International journal of research in marketing 30 (4), 433-434
, 2013
2013
Consumption-based learning about brand quality: Essays on how private labels share and borrow reputation
MG Szymanowski
2009
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