Heather Skinner
Heather Skinner
Institute of Place Management
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Cited by
Cited by
The emergence and development of place marketing's confused identity
H Skinner
Journal of marketing management 24 (9-10), 915-928, 2008
Meeting the needs of the Millennials and Generation Z: gamification in tourism through geocaching
H Skinner, D Sarpong, GRT White
Journal of tourism futures 4 (1), 93-104, 2018
The importance of destination image analysis to UK rural tourism
N Greaves, H Skinner
Marketing Intelligence & Planning 28 (4), 486-507, 2010
Unravelling the complex relationship between nationhood, national and cultural identity, and place branding
H Skinner, K Kubacki
Place Branding and Public Diplomacy 3, 305-316, 2007
Tourism and Hospitality industry resilience during the Covid-19 pandemic: Evidence from England
N Ntounis, C Parker, H Skinner, C Steadman, G Warnaby
Current Issues in Tourism 25 (1), 46-59, 2022
Wish you were here? Some problems associated with integrating marketing communications when promoting place brands
H Skinner
Place Branding 1, 299-315, 2005
In search of the genius LOCI: The essence of a place brand
H Skinner
The Marketing Review 11 (3), 281-292, 2011
Branding on ambiguity? Place branding without a national identity: Marketing Northern Ireland as a post-conflict society in the USA
M Gould, H Skinner
Place Branding and Public Diplomacy 3, 100-113, 2007
Poland: Exploring the relationship between national brand and national culture
K Kubacki, H Skinner
Journal of Brand management 13, 284-299, 2006
Territorial brand management: Beer, authenticity, and sense of place
TC Melewar, H Skinner
Journal of Business Research 116, 680-689, 2020
Nightclubs and bars: what do customers really want?
H Skinner, G Moss, S Parfitt
International Journal of Contemporary Hospitality Management, 2005
Comparing nightclub customers’ preferences in existing and emerging markets
K Kubacki, H Skinner, S Parfitt, G Moss
International Journal of Hospitality Management 26 (4), 957-973, 2007
Tries and conversions: are sports sponsors pursuing the right objectives?
T Hartland, H Skinner, A Griffiths
International Journal of Sports Marketing and Sponsorship 6 (3), 20-29, 2005
Speaking the same language: The relevance of neuro‐linguistic programming to effective marketing communications
H Skinner, P Stephens
Journal of Marketing Communications 9 (3), 177-192, 2003
Men and women: do they value the same things in mainstream nightclubs and bars?
GA Moss, S Parfitt, H Skinner
Tourism and hospitality research 9 (1), 61-79, 2009
Who really creates the place brand? Considering the role of user generated content in creating and communicating a place identity
HM Skinner
Communication and Society 31 (4), 9-24, 2018
And did those feet? Getting medieval England “on‐message”
R Croft, T Hartland, H Skinner
Journal of Communication Management 12 (4), 294-304, 2008
International business tourism: destination Dublin or destination Ireland?
P Byrne, H Skinner
Journal of Travel & Tourism Marketing 22 (3-4), 55-65, 2007
I spy with my little eye: A comparison of manual versus computer‐aided analysis of data gathered by projective techniques
L Davidson, H Skinner
Qualitative Market Research: An International Journal, 2010
Perceptions of localness and authenticity regarding restaurant choice in tourism settings
H Skinner, E Chatzopoulou, M Gorton
Journal of Travel & Tourism Marketing 37 (2), 155-168, 2020
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