Amar Cheema
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Data collection in a flat world: The strengths and weaknesses of Mechanical Turk samples
JK Goodman, CE Cryder, A Cheema
Journal of Behavioral Decision Making 26 (3), 213-224, 2013
The effect of need for uniqueness on word of mouth
A Cheema, AM Kaikati
Journal of Marketing research 47 (3), 553-563, 2010
Malleable mental accounting: The effect of flexibility on the justification of attractive spending and consumption decisions
A Cheema, D Soman
Journal of Consumer Psychology 16 (1), 33-44, 2006
The effect of credit on spending decisions: The role of the credit limit and credibility
D Soman, A Cheema
Marketing Science 21 (1), 32-53, 2002
Is noise always bad? Exploring the effects of ambient noise on creative cognition
R Mehta, R Zhu, A Cheema
Journal of Consumer Research 39 (4), 784-799, 2012
When goals are counterproductive: The effects of violation of a behavioral goal on subsequent performance
D Soman, A Cheema
Journal of Consumer Research 31 (1), 52-62, 2004
The effect of red background color on willingness-to-pay: the moderating role of selling mechanism
R Bagchi, A Cheema
Journal of Consumer Research 39 (5), 947-960, 2013
Relative importance of online versus offline information for Internet purchases: Product category and Internet experience effects
A Cheema, P Papatla
Journal of Business Research 63 (9-10), 979-985, 2010
Earmarking and partitioning: Increasing saving by low-income households
D Soman, A Cheema
Journal of Marketing Research 48 (SPL), S14-S22, 2011
The effect of partitions on controlling consumption
A Cheema, D Soman
Journal of Marketing Research 45 (6), 665-675, 2008
Framing goals to influence personal savings: The role of specificity and construal level
G Ülkümen, A Cheema
Journal of marketing research 48 (6), 958-969, 2011
The effect of goal visualization on goal pursuit: Implications for consumers and managers
A Cheema, R Bagchi
Journal of Marketing 75 (2), 109-123, 2011
The effect of windfall gains on the sunk-cost effect
D Soman, A Cheema
Marketing Letters 12 (1), 51-62, 2001
Surcharges and seller reputation
A Cheema
Journal of Consumer Research 35 (1), 167-177, 2008
Auctions: Research opportunities in marketing
D Chakravarti, E Greenleaf, A Sinha, A Cheema, JC Cox, D Friedman, ...
Marketing Letters 13 (3), 281-296, 2002
Anytime versus only: Mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation
A Cheema, VM Patrick
Journal of Marketing Research 45 (4), 462-472, 2008
Influence of warm versus cool temperatures on consumer choice: A resource depletion account
A Cheema, VM Patrick
Journal of Marketing Research 49 (6), 984-995, 2012
Economics, psychology, and social dynamics of consumer bidding in auctions
A Cheema, PTLP Leszczyc, R Bagchi, RP Bagozzi, JC Cox, UM Dholakia, ...
Marketing Letters 16 (3), 401-413, 2005
Price discrimination in service industries
A Lambrecht, K Seim, N Vilcassim, A Cheema, Y Chen, GS Crawford, ...
Marketing Letters 23 (2), 423-438, 2012
Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases
J Li, A Abbasi, A Cheema, LB Abraham
Journal of Marketing 84 (4), 127-146, 2020
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