| Customer inspiration: Conceptualization, scale development, and validation T Böttger, T Rudolph, H Evanschitzky, T Pfrang Journal of Marketing 81 (6), 116-131, 2017 | 287 | 2017 |
| From browsing to buying and beyond: The needs-adaptive shopper journey model L Lee, JJ Inman, JJ Argo, T Böttger, U Dholakia, T Gilbride, K Van Ittersum, ... Journal of the Association for Consumer Research 3 (3), 277-293, 2018 | 103 | 2018 |
| Curated subscription commerce: A theoretical conceptualization SF Bischof, TM Boettger, T Rudolph Journal of Retailing and Consumer Services 54, 101822, 2020 | 98 | 2020 |
| Disruption at the Door-A Taxonomy on Subscription Models in Retailing T Rudolph, SF Bischof, T Böttger, N Weiler Marketing Review St. Gallen 34 (5), 18-25, 2017 | 71 | 2017 |
| Der Schweizer Online-Handel: Internetnutzung Schweiz 2013 T Rudolph, O Emrich, T Böttger, E Essig, T Metzler, T Pfrang, M Reisinger Forschungszentrum für Handelsmanagement, 2013 | 28* | 2013 |
| The therapeutic utility of shopping: Retail therapy, emotion regulation, and well-being L Lee, TM Böttger The Routledge companion to consumer behavior, 38-61, 2017 | 18 | 2017 |
| Kundeninspiration als Chance für den Handel T Rudolph, T Böttger, T Pfrang Marketing Review St. Gallen 29 (5), 8-15, 2012 | 15 | 2012 |
| Cautiousness caps curiosity: The influence of risk on attitude towards product subscription models SF Bischof, T Böttger, T Rudolph | 11 | 2017 |
| Inspiration in marketing: Foundations, process, and application T Böttger Unpublished Doctoral Dissertation. University of St. Gallen, Germany, 2015 | 11 | 2015 |
| What drives customer inspiration? A goal-systemic perspective TM Boettger A Goal-Systemic Perspective (July 18, 2019), 2019 | 7 | 2019 |
| The peril of surprises: How risk influences attitude towards product subscription models SF Bischof, TM Boettger, T Rudolph Social Science Research Network, 2018 | 7 | 2018 |
| Inspire To Delight: The Effects Of Customer Inspiration On Consumers' Purchase Decisions T Pfrang, T Rudolph, T Böttger European Marketing Academy, 2014 | 6 | 2014 |
| Der Schweizer Online-Handel: Internetnutzung Schweiz 2015, Universität St T Rudolph, O Emrich, T Böttger, K Kleinlercher, T Pfrang Gallen, Forschungszentrum für Handelsmanagement, 2015 | 4 | 2015 |
| Inspiration statt Langeweile T Rudolph, T Böttger, N Amgwerd Harvard Business Manager 2013 (6), 12-13, 2013 | 4 | 2013 |
| Improving retailer profitability with self-service technologies throughout all sales phases–The role of the business model T Rudolph, T Schröder, T Böttger European Retail Research, 95-122, 2012 | 4 | 2012 |
| The Cost of Convenience: How Risk Jeopardizes Convenience in Automated Shopping SF Bischof, T Rudolph, G Scheidegger, T Böttger | 2 | 2018 |
| Emotional and behavioral consequences of cross-border shopping L Nagengast, M Linzmajer, T Böttger, T Rudolph Academy of Marketing Science, 2015 | 2 | 2015 |
| Customer value factors of very light jet air taxi passengers—The case of Switzerland A Wittmer, T Böttger Air Transport Research Society Conference 2009, Abu Dhabi, 2009 | 2 | 2009 |
| Managing Customers’ Imagination: Antecedents and Effects of Anticipated Surprises S Bischof, TM Boettger, T Rudolph, D Lehmann Proceedings of the Association for Consumer Research 2020, 220-221, 2020 | 1 | 2020 |
| Customer Inspiration: Conceptualization, Scale Development, and Validation T Rudolph, T Böttger, T Pfrang, H Evanschitzky American Marketing Association, 2015 | 1 | 2015 |
Thomas RudolphProfessor of Marketing and Retail ManagementVerified email at unisg.ch
