| A model of reference-dependent preferences B Kőszegi, M Rabin The Quarterly Journal of Economics 121 (4), 1133-1165, 2006 | 3631 | 2006 |
| Is addiction “rational”? Theory and evidence J Gruber, B Köszegi The Quarterly Journal of Economics 116 (4), 1261-1303, 2001 | 1469 | 2001 |
| Reference-dependent risk attitudes B Kőszegi, M Rabin American Economic Review 97 (4), 1047-1073, 2007 | 1217 | 2007 |
| Reference-dependent consumption plans B Kőszegi, M Rabin American Economic Review 99 (3), 909-936, 2009 | 694 | 2009 |
| Ego utility, overconfidence, and task choice B Köszegi Journal of the European Economic Association 4 (4), 673-707, 2006 | 620 | 2006 |
| Exploiting naivete about self-control in the credit market P Heidhues, B Kőszegi American Economic Review 100 (5), 2279-2303, 2010 | 573 | 2010 |
| A model of focusing in economic choice B Kőszegi, A Szeidl The Quarterly journal of economics 128 (1), 53-104, 2013 | 545 | 2013 |
| Tax incidence when individuals are time-inconsistent: the case of cigarette excise taxes J Gruber, B Kőszegi Journal of Public Economics 88 (9-10), 1959-1987, 2004 | 536* | 2004 |
| Competition and price variation when consumers are loss averse P Heidhues, B Kőszegi American Economic Review 98 (4), 1245-1268, 2008 | 419 | 2008 |
| Quasi-hyperbolic discounting and retirement P Diamond, B Köszegi Journal of Public Economics 87 (9-10), 1839-1872, 2003 | 412 | 2003 |
| Behavioral contract theory B Kőszegi Journal of Economic Literature 52 (4), 1075-1118, 2014 | 399 | 2014 |
| Utility from anticipation and personal equilibrium B Kőszegi Economic Theory 44, 415-444, 2010 | 240* | 2010 |
| Health anxiety and patient behavior B Kőszegi Journal of health economics 22 (6), 1073-1084, 2003 | 240 | 2003 |
| Inferior products and profitable deception P Heidhues, B Kőszegi, T Murooka The Review of Economic Studies 84 (1), 323-356, 2016 | 216* | 2016 |
| Regular prices and sales P Heidhues, B Kőszegi Theoretical Economics 9 (1), 217-251, 2014 | 208 | 2014 |
| Psychology, behavioral economics, and public policy O Amir, D Ariely, A Cooke, D Dunning, N Epley, U Gneezy, B Koszegi, ... Marketing letters 16, 443-454, 2005 | 158 | 2005 |
| Choices, situations, and happiness B Kőszegi, M Rabin Journal of Public Economics 92 (8-9), 1821-1832, 2008 | 157 | 2008 |
| Unrealistic expectations and misguided learning P Heidhues, B Kőszegi, P Strack Econometrica 86 (4), 1159-1214, 2018 | 155 | 2018 |
| Emotional agency B Kőszegi The Quarterly Journal of Economics 121 (1), 121-155, 2006 | 145 | 2006 |
| The impact of consumer loss aversion on pricing P Heidhues, B Koszegi WZB, Markets and Political Economy Working Paper No. SP II 17, 2004 | 134* | 2004 |
Paul HeidhuesDICE (Heinrich-Heine University)Verified email at dice.hhu.de
