Guanxiong Huang
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The Impacts of Banner Format and Animation Speed on Banner Effectiveness: Evidence from Eye Movements
K Li, G Huang, G Bente
Computers in Human Behavior 54, 522-530, 2016
Linking technological functions of fitness mobile apps with continuance usage among Chinese users: Moderating role of exercise self-efficacy
G Huang, Y Ren
Computers in Human Behavior 103, 151-160, 2020
Mapping the field of communication technology research in Asia: content analysis and text mining of SSCI journal articles 1995–2014
P Zheng, X Liang, G Huang, X Liu
Asian Journal of Communication 26 (6), 511-531, 2016
The effect of anonymity on conformity to group norms in online contexts: A meta-analysis
G Huang, K Li
International journal of communication 10, 398-415, 2016
The use of public computing facilities by library patrons: Demography, motivations, and barriers
K DeMaagd, HE Chew, G Huang, ML Khan, A Sreenivasan, R LaRose
Government Information Quarterly 30 (1), 110-118, 2013
Moderating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective
G Huang
Journal of Promotion Management 22 (5), 665-683, 2016
Variation matters: How to curb ad intrusiveness for native advertising on Facebook, Twitter, and Instagram
G Huang
Internet Research 29 (6), 1469-1484, 2019
Time to work out! Examining the behavior change techniques and relevant theoretical mechanisms that predict the popularity of fitness mobile apps with Chinese-language user …
G Huang, E Zhou
Health communication 34 (12), 1502-1512, 2019
Mediating tourist landscape: A case study of media-induced tourism in China
G Huang
International Journal of Communication 7, 19, 2013
The Relative Effectiveness of Gain-Framed and Loss-Framed Messages in Charity Advertising: Meta-Analytic Evidence and Implications
J Xu, G Huang
International Journal of Nonprofit and Voluntary Sector Marketing, 2020
Show, Not Tell: The Contingency Role of Infographics Versus Text in the Differential Effects of Message Strategies on Optimistic Bias
G Huang, K Li, H Li
Science Communication 41 (6), 732-760, 2019
Understanding media synergy
G Huang, H Li
Advertising in New Formats and Media: Current Research and Implications for …, 2016
Platform Variation and Content Variation on Social Media: A Dual-Route Model of Cognitive and Experiential Effects
G Huang
Journal of Promotion Management 26 (3), 396-433, 2020
Mapping public relations scholarship in Asia: a longitudinal analysis of published research, 1995–2014
J Xu, G Huang
Asian Journal of Communication 26 (6), 548-565, 2016
Uncovering the effects of textual features on trustworthiness of online consumer reviews: A computational-experimental approach
G Huang, H Liang
Journal of Business Research 126, 1-11, 2021
Does Warm Glow Promote Physical Activity? Examining the Relative Effectiveness of Self-Benefiting versus Other-Benefiting Incentives in Motivating Fitness App Use by Corporate …
G Huang
Health Communication, 1-12, 2020
Cultural Adaptation in US and Mexican Beer Ads: The Moderating Effect of Automatic Bias Against Hispanics on Eye-Tracking Measures
Y Nieves-Pizarro, J Mundel, T Deng, G HUANG, D Kanver, E Johnson, ...
2016 Annual Conference of the Association of Education in Journalism and …, 2016
Online Behavior and Marketing, Monitoring of
H Li, G Huang
The International Encyclopedia of Digital Communication and Society, 1-7, 2015
魏然, 黃冠雄
華中師範大學學報(人文社會科學版) 54 (6), 2015
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Artikelen 1–19