| Helping fellow beings: Anthropomorphized social causes and the role of anticipatory guilt HK Ahn, HJ Kim, P Aggarwal Psychological science 25 (1), 224-229, 2014 | 193 | 2014 |
| Consumers’ attitude toward sustainable food products: Ingredients vs. Packaging S Seo, HK Ahn, J Jeong, J Moon Sustainability 8 (10), 1073, 2016 | 76 | 2016 |
| Memory markers: How consumers recall the duration of experiences HK Ahn, MW Liu, D Soman Journal of Consumer Psychology 19 (3), 508-516, 2009 | 75 | 2009 |
| The influence of categorical attributes on choice context effects YW Ha, S Park, HK Ahn Journal of Consumer Research 36 (3), 463-477, 2009 | 65 | 2009 |
| Mental accounting and individual welfare D Soman, HK Ahn Perspectives on framing, 65-92, 2011 | 44 | 2011 |
| Being hot or being cold: The influence of temperature on judgment and choice HK Ahn, N Mazar, D Soman ACR North American Advances, 2010 | 11 | 2010 |
| You have got items to show off your pride: The effects of pride on preference for attention-grabbing products HK Ahn, SH Kim, WY Ke European Journal of Marketing 55 (8), 2101-2121, 2021 | 9 | 2021 |
| Memory for time: A cognitive model of retrospective duration and sequence judgments HK Ahn, MW Liu, D Soman Available at SSRN 897933, 2006 | 8 | 2006 |
| The impact of negative publicity on consumer’s attitude toward the firm YW Ha, HK Ahn, YW Park, KM Kim J. of Management 33 (1), 241-272, 2004 | 6 | 2004 |
| When the attraction effect disappears: the differential impact of adding common versus unique features on consumer choice YW Ha, S Park, HK Ahn Advances in consumer research 31, 37-38, 2004 | 6 | 2004 |
| Corporate brand as a stereotype: Effects of stereotype-incongruent information on stereotype change HK Ahn, YW Ha Korea Marketing Review 16 (1), 109-134, 2001 | 4 | 2001 |
| The Effect of Temperature Primes on Impulsivity HK Ahn University of Toronto (Canada), 2010 | 3 | 2010 |
| Happiness from What We Have and What We Experience: Attribute Non-alignability Increases Anticipated Satisfaction from Experiential Purchases M Kim, HK Ahn Asia Marketing Journal 22 (1), 4, 2020 | 2 | 2020 |
| The Effects of Hot Temperature on Impulsive Behaviors: The Role of Product Types as a Moderator HK Ahn 아시아마케팅저널 14 (3), 27-48, 2012 | 1 | 2012 |
| The Effects of Envy on Preference for Self-improvement Products R Lee, SH Kim, HK Ahn 마케팅연구 35 (1), 119-133, 2020 | | 2020 |
| Muscling My Way to My Positive Future: Physical Exertion of Strength and Preference for Risk EK Cho, HK Ahn Asia Marketing Journal 22 (1), 2, 2020 | | 2020 |
| How the Metaphors of Thermal Concepts Influence Consumer Purchase Behavior: Focusing on Hot and Cool: Focusing on Hot and Cool S Im, HK Ahn, YW Ha 유통연구 21 (2), 117-124, 2016 | | 2016 |
| Counting Up while Doing Tasks Makes You Feel More Difficult than Counting Down HK Ahn Asia Marketing Journal 17 (2), 4, 2015 | | 2015 |
| Guilt Driven Compliance By Anthropomorphized Social Causes HK Ahn, HJ Kim, P Aggarwal ACR North American Advances, 2011 | | 2011 |
| Choices, Judgments, and Temperature: From Visceral States to Metaphors HK Ahn Advances in Consumer Research 37, 2010 | | 2010 |
Young-Won HaProfessor Emeritus of Marketing, Sogang UniversityVerified email at sogang.ac.kr
Young-Won HaProfessor Emeritus of Marketing, Sogang UniversityVerified email at sogang.ac.kr