| Moral identity and the experience of moral elevation in response to acts of uncommon goodness. K Aquino, B McFerran, M Laven Journal of personality and social psychology 100 (4), 703, 2011 | 572 | 2011 |
| I’ll have what she’s having: Effects of social influence and body type on the food choices of others B McFerran, DW Dahl, GJ Fitzsimons, AC Morales Journal of Consumer Research 36 (6), 915-929, 2010 | 559 | 2010 |
| Overcoming beneficiary race as an impediment to charitable donations: Social dominance orientation, the experience of moral elevation, and donation behavior D Freeman, K Aquino, B McFerran Personality and Social Psychology Bulletin 35 (1), 72-84, 2009 | 317 | 2009 |
| How personality and moral identity relate to individuals’ ethical ideology B McFerran, K Aquino, M Duffy Business Ethics Quarterly 20 (1), 35-56, 2010 | 264 | 2010 |
| Evidence For Two Facets of Pride in Consumption: Findings From Luxury Brands B McFerran, K Aquino, J Tracy Journal of Consumer Psychology, 2014 | 249 | 2014 |
| The dark side of scarcity promotions: How exposure to limited-quantity promotions can induce aggression K Kristofferson, B McFerran, AC Morales, DW Dahl Journal of Consumer Research 43 (5), 683-706, 2017 | 202 | 2017 |
| Might an overweight waitress make you eat more? How the body type of others is sufficient to alter our food consumption B McFerran, DW Dahl, GJ Fitzsimons, AC Morales Journal of Consumer Psychology 20 (2), 146-151, 2010 | 165 | 2010 |
| (I'm) happy to help (you): The impact of personal pronoun use in customer–firm interactions G Packard, SG Moore, B McFerran Journal of Marketing Research 55 (4), 541-555, 2018 | 154* | 2018 |
| Turning off the lights: Consumers' environmental efforts depend on visible efforts of firms W Wang, A Krishna, B McFerran Journal of Marketing Research 54 (3), 478-494, 2017 | 141 | 2017 |
| Wealth and welfare: Divergent moral reactions to ethical consumer choices JG Olson, B McFerran, AC Morales, DW Dahl Journal of Consumer Research 42 (6), 879-896, 2016 | 130 | 2016 |
| Lay theories of obesity predict actual body mass B McFerran, A Mukhopadhyay Psychological science 24 (8), 1428-1436, 2013 | 118 | 2013 |
| The entourage effect B McFerran, JJ Argo Journal of Consumer Research 40 (5), 871-884, 2014 | 90 | 2014 |
| Motivational determinants of transportation into marketing narratives B McFerran, DW Dahl, GJ Gorn, H Honea Journal of Consumer Psychology 20 (3), 306-316, 2010 | 78 | 2010 |
| The (ironic) dove effect: Use of acceptance cues for larger body types increases unhealthy behaviors L Lin, B McFerran Journal of Public Policy & Marketing 35 (1), 76-90, 2016 | 62 | 2016 |
| She said, she said: Differential interpersonal similarities predict unique linguistic mimicry in online word of mouth SG Moore, B McFerran Journal of the Association for Consumer Research 2 (2), 229-245, 2017 | 57* | 2017 |
| The obesity crisis as market failure: An analysis of systemic causes and corrective mechanisms A Karnani, B McFerran, A Mukhopadhyay Journal of the Association for Consumer Research 1 (3), 445-470, 2016 | 52* | 2016 |
| Rejecting responsibility: Low physical involvement in obtaining food promotes unhealthy eating L Hagen, A Krishna, B McFerran Journal of Marketing Research 54 (4), 589-604, 2017 | 50 | 2017 |
| Leanwashing: A hidden factor in the obesity crisis A Karnani, B McFerran, A Mukhopadhyay California Management Review 56 (4), 5-30, 2014 | 46 | 2014 |
| Mindful matching: Ordinal versus nominal attributes PJ Liu, B McFerran, KL Haws Journal of Marketing Research 57 (1), 134-155, 2020 | 38 | 2020 |
| Pride of ownership: an identity-based model A Ahuvia, N Garg, R Batra, B McFerran, PB Lambert de Diesbach Journal of the Association for Consumer Research 3 (2), 216-228, 2018 | 34 | 2018 |
