Heated tobacco products likely appeal to adolescents and young adults K McKelvey, L Popova, M Kim, BW Chaffee, M Vijayaraghavan, P Ling, ... Tobacco Control 27 (Suppl 1), s41-s47, 2018 | 111 | 2018 |
Effect of Character–Audience Similarity on the Perceived Effectiveness of Antismoking PSAs via Engagement M Kim, R Shi, JN Cappella Health communication 31 (10), 1193-1204, 2016 | 79 | 2016 |
Effects of e-cigarette advertisements on adolescents’ perceptions of cigarettes M Kim, L Popova, B Halpern-Felsher, PM Ling Health communication 34 (3), 290-297, 2019 | 62 | 2019 |
IQOS labelling will mislead consumers K McKelvey, L Popova, M Kim, LK Lempert, BW Chaffee, ... Tobacco control 27 (Suppl 1), s48-s54, 2018 | 61 | 2018 |
Moving targets: how the rapidly changing tobacco and nicotine landscape creates advertising and promotion policy challenges PM Ling, M Kim, CO Egbe, R Patanavanich, M Pinho, Y Hendlin Tobacco Control 31 (2), 222-228, 2022 | 54 | 2022 |
Philip Morris International introduces new heat-not-burn product, IQOS, in South Korea M Kim Tobacco control 27 (e1), e76-e78, 2018 | 53 | 2018 |
Reliable, valid and efficient evaluation of media messages: Developing a message testing protocol M Kim, JN Cappella Journal of Communication Management, 2019 | 41 | 2019 |
When similarity strikes back: conditional persuasive effects of character-audience similarity in anti-smoking campaign M Kim Human communication research 45 (1), 52-77, 2019 | 37 | 2019 |
Major cultural-compatibility complex: considerations on cross-cultural dissemination of patient safety programmes HJ Jeong, JC Pham, M Kim, C Engineer, PJ Pronovost BMJ quality & safety 21 (7), 612-615, 2012 | 30 | 2012 |
Peer crowd-based targeting in E-cigarette advertisements: a qualitative study to inform counter-marketing M Kim, S Olson, JW Jordan, PM Ling BMC Public Health 20 (1), 1-12, 2020 | 19 | 2020 |
An efficient message evaluation protocol: Two empirical analyses on positional effects and optimal sample size M Kim, JN Cappella Journal of health communication 24 (10), 761-769, 2019 | 13 | 2019 |
Youth’s perceptions of e-cigarette advertisements with cessation claims M Kim, PM Ling, D Ramamurthi, B Halpern-Felsher Tobacco regulatory science 5 (2), 94, 2019 | 13 | 2019 |
Unboxed: US Young Adult Tobacco Users’ Responses to a New Heated Tobacco Product M Kim, SL Watkins, KA Koester, J Mock, HC Kim, S Olson, AM Harvanko, ... International Journal of Environmental Research and Public Health 17 (21), 8108, 2020 | 11 | 2020 |
An experimental study of recommendation algorithms for tailored health communication HS Kim, S Yang, M Kim, B Hemenway, L Ungar, JN Cappella Computational Communication Research 1 (1), 103-129, 2019 | 10 | 2019 |
Media Evaluation JN Cappella, M Kim The International Encyclopedia of Media Effects, 1-9, 2017 | 5 | 2017 |
Themes in e-liquid concept names as a marketing tactic: evidence from Premarket Tobacco Product Applications in the USA L Laestadius, J Vassey, M Kim, J Ozga, D Li, C Stanton, H Wipfli, ... Tobacco control 33 (3), 412-413, 2024 | 4 | 2024 |
Combining Inserts With Warning Labels on Cigarette Packs to Promote Smoking Cessation: A 2-Week Randomized Trial JF Thrasher, SG Ferguson, EE Hackworth, CL Wu, VC Lambert, ... Annals of Behavioral Medicine 58 (1), 56-66, 2024 | 4 | 2024 |
Efficient versus accurate message testing: Choosing an optimal sample size to evaluate message characteristics M Kim, JN Cappella International Communication Association (Information Systems Division …, 2014 | 4 | 2014 |
A mixed-method study of perceptions of cigarette pack inserts among adult smokers from New York and South Carolina exposed as part of a randomized controlled trial EE Hackworth, JR Budiongan, VC Lambert, M Kim, SG Ferguson, ... Health Education Research 38 (6), 548-562, 2023 | 3 | 2023 |
Vaping and anime: a growing area of concern HL Wipfli, M Kim, J Vassey, C Stanton Tobacco Control 32 (6), 803-805, 2023 | 3 | 2023 |