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Harriet Gray
Harriet Gray
Verified email at adelaide.edu.au
Title
Cited by
Cited by
Year
Influencer marketing effectiveness: the mechanisms that matter
DC Hugh Wilkie, R Dolan, P Harrigan, H Gray
European Journal of Marketing 56 (12), 3485-3515, 2022
272022
Authenticity in Social Media Sponsored Posts
Gray, Harriet, R Dolan, D Wilkie
ANZMAC, 2019
2019
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Articles 1–2