| Operationalising brand heritage and cultural heritage U Hakala, S Lätti, B Sandberg Journal of Product & Brand Management 20 (6), 447-456, 2011 | 295 | 2011 |
| Consumer‐based brand equity and top‐of‐mind awareness: a cross‐country analysis U Hakala, J Svensson, Z Vincze Journal of Product & Brand Management 21 (6), 439-451, 2012 | 236 | 2012 |
| Country image as a nation‐branding tool U Hakala, A Lemmetyinen, SP Kantola Marketing Intelligence & Planning 31 (5), 538-556, 2013 | 170 | 2013 |
| Co‐creating a nation brand “bottom up” U Hakala, A Lemmetyinen Tourism Review 66 (3), 14-24, 2011 | 86 | 2011 |
| Toponyms as carriers of heritage: implications for place branding U Hakala, P Sjöblom, SP Kantola Journal of Product & Brand Management 24 (3), 263-275, 2015 | 59 | 2015 |
| Customer satisfaction and the strategic role of university libraries U Hakala, U Nygrén International Journal of Consumer Studies 34 (2), 204-211, 2010 | 38 | 2010 |
| Adam in ads: A thirty-year look at mediated masculinities in advertising in Finland and the US U Hakala Turun kauppakorkeakoulun julkaisuja. Sarja A: 5: 2006, 2014 | 34 | 2014 |
| Rebranding a “rather strange, definitely unique” city via co-creation with its residents U Hakala, A Lemmetyinen, L Nieminen Place Branding and Public Diplomacy 16, 316-325, 2020 | 30 | 2020 |
| Wellness branding: insights into how American and Finnish consumers use wellness as a means of self-branding M Grénman, U Hakala, B Mueller Journal of Product & Brand Management 28 (4), 462-474, 2019 | 29 | 2019 |
| ‘Culture is the message’: The status of Cultural Capital and its effect on a city's brand equity U Hakala, A Lemmetyinen Place Branding and Public Diplomacy 9, 5-16, 2013 | 27 | 2013 |
| Quantitative and qualitative methods of analysing advertising: content analysis and semiotics U Hakala Turun kauppakorkeakoulu, 2003 | 27 | 2003 |
| Names in the economy: Cultural prospects T Ainiala, U Hakala, P Sjöblom Cambridge Scholars Publishing, 2014 | 22 | 2014 |
| Harnessing place branding through cultural entrepreneurship F Go, A Lemmetyinen, U Hakala Springer, 2014 | 21 | 2014 |
| One person can make a difference–although branding a place is not a one-man show U Hakala, SA Öztürk Place Branding and Public Diplomacy 9, 182-188, 2013 | 19 | 2013 |
| Towards improved performance: A model for testing email newsletter design M Hartemo, R Suomi, U Hakala Journal of Electronic Commerce in Organizations (JECO) 14 (3), 1-16, 2016 | 15 | 2016 |
| The Voice of Dwellers - Developing a place brand by listening to the residents U Hakala Journal of Place Management and Development 14 (3), 2021 | 11 | 2021 |
| Case A: The role of Nokia in branding Finland–companies as vectors of nation branding U Hakala, A Lemmetyinen, J Gnoth International Place Branding Yearbook 2010: Place Branding in the New Age of …, 2010 | 10 | 2010 |
| Yesterday's breadwinners in today's mixed salad: cultural representations of masculinity in advertising U Hakala Turun kauppakorkeakoulun julkaisuja, Sarja D 1: 2005, 2014 | 5 | 2014 |
| Notes on the syntax of commercial names in Italian MC Janner, P Sjöblom, T Ainiala, U Hakala Cambridge Scholars Publishing, 2013 | 3 | 2013 |
| Tracing for One Voice—The 5Cs of Communication in Place Branding U Hakala Harnessing Place Branding through Cultural Entrepreneurship, 229-242, 2015 | 2 | 2015 |
