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Caglar Irmak
Caglar Irmak
Verified email at miami.edu
Title
Cited by
Cited by
Year
Choice of cause in cause-related marketing
SR Robinson, C Irmak, S Jayachandran
Journal of marketing 76 (4), 126-139, 2012
4532012
The impact of product name on dieters’ and nondieters’ food evaluations and consumption
C Irmak, B Vallen, SR Robinson
Journal of consumer research 38 (2), 390-405, 2011
2882011
The placebo effect in marketing: Sometimes you just have to want it to work
C Irmak, LG Block, GJ Fitzsimons
Journal of marketing research 42 (4), 406-409, 2005
1292005
The placebo effect in marketing: Sometimes you just have to want it to work
C Irmak, LG Block, GJ Fitzsimons
Journal of marketing research 42 (4), 406-409, 2005
1292005
You like what I like, but I don’t like what you like: Uniqueness motivations in product preferences
C Irmak, B Vallen, S Sen
Journal of Consumer Research 37 (3), 443-455, 2010
1052010
Selling the forest, buying the trees: The effect of construal level on seller-buyer price discrepancy
C Irmak, CJ Wakslak, Y Trope
Journal of Consumer Research 40 (2), 284-297, 2013
1022013
The endowment effect as self-enhancement in response to threat
P Chatterjee, C Irmak, RL Rose
Journal of Consumer Research 40 (3), 460-476, 2013
982013
Having versus consuming: Failure to estimate usage frequency makes consumers prefer multifeature products
JK Goodman, C Irmak
Journal of Marketing Research 50 (1), 44-54, 2013
942013
Licensing indulgence in the present by distorting memories of past behavior
F May, C Irmak
Journal of Consumer Research 41 (3), 624-641, 2014
792014
When consumption regulations backfire: The role of political ideology
C Irmak, MR Murdock, VK Kanuri
Journal of Marketing Research 57 (5), 966-984, 2020
682020
The effect of a no-pain, no-gain lay theory on product efficacy perceptions
T Kramer, C Irmak, LG Block, V Ilyuk
Marketing Letters 23, 517-529, 2012
592012
Consumer reactions to business-nonprofit alliances: Who benefits and when?
C Irmak, S Sen, CB Bhattacharya
Marketing Letters 26, 29-42, 2015
352015
Lowering the minimum donation amount increases consumer purchase likelihood of products associated with cause-related marketing campaigns
M Tsiros, C Irmak
Journal of Marketing Research 57 (4), 755-770, 2020
342020
Predicting the emergence of innovations from technological convergence: lessons from the twentieth century
S Schnaars, G Thomas, C Irmak
Journal of Macromarketing 28 (2), 157-168, 2008
342008
Product entitativity: How the presence of product replicates increases perceived and actual product efficacy
N Vanbergen, C Irmak, J Sevilla
Journal of Consumer Research 47 (2), 192-214, 2020
302020
The effects of rarity on indulgent consumption: Non-impulsives indulge when low frequency is salient
F May, C Irmak
Journal of Consumer Research 45 (2), 383-402, 2018
252018
The out-of-region bias: Distance estimations based on geographic category membership
C Irmak, RW Naylor, WO Bearden
Marketing Letters 22, 181-196, 2011
142011
Selling the Forest, Buying the Trees: Mental Representation of Endowments
C Irmak, C Wakslak, Y Trope
Academy of Management Proceedings 2012 (1), 16987, 2012
72012
Choice under incomplete information on incumbents: Why consumers with stronger preferences are more likely to abandon their prior choices
C Irmak, T Kramer, S Sen
Journal of consumer psychology 27 (2), 264-269, 2017
62017
Efficacy expectations and adherence: Evidence of consumer biases and heuristics in pharmaceutical marketing
V Ilyuk, C Irmak, T Kramer, L Block
Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices …, 2014
62014
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