| How entrepreneurs build brands and reputation with social media PR: empirical insights from start-ups in Germany S Pakura, C Rudeloff Journal of Small Business & Entrepreneurship 35 (2), 153-180, 2023 | 60 | 2023 |
| It takes two to tango: the interplay between decision logics, communication strategies and social media engagement in start-ups C Rudeloff, S Pakura, F Eggers, T Niemand Review of managerial science 16 (3), 681-712, 2022 | 51 | 2022 |
| Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity M Herzberg, C Rudeloff Journal of Brand Strategy 11 (3), 248-262, 2022 | 25 | 2022 |
| Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes C Rudeloff, J Damms Journal of Research in Marketing and Entrepreneurship 25 (2), 328-346, 2022 | 22 | 2022 |
| Communication management of start-ups: an empirical analysis of entrepreneurs' communication and networking success on Facebook S Pakura, C Rudeloff, S Bekmeier-Feuerhahn, F Eggers International Journal of Entrepreneurial Venturing 12 (5), 459-489, 2020 | 20 | 2020 |
| Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA) C Rudeloff, S Bekmeier-Feuerhahn, J Sikkenga, A Barth International Journal of Strategic Communication 16 (2), 157-181, 2022 | 18 | 2022 |
| Mediensystem und journalistisches Feld: eine Bestandsaufnahme vor dem Hintergrund der Medienökonomisierungsdebatte C Rudeloff LIT Verlag Münster, 2013 | 18* | 2013 |
| AI-driven influencer marketing: Comparing the effects of virtual and human influencers on consumer perceptions M Böhndel, M Jastorff, C Rudeloff Journal of AI, Robotics & Workplace Automation 2 (2), 165-174, 2023 | 12 | 2023 |
| Zwischen Unterhaltung und Interaktion: Über das Warum der Podcast-Nutzung L Wiethe, C Rudeloff, U Tellkampf kommunikation@ gesellschaft 21 (2), 18, 2020 | 11 | 2020 |
| Employees as corporate influencers: Exploring the impacts of parasocial interactions on brand equity and brand outcomes S Egbert, C Rudeloff International Journal of Strategic Communication 17 (5), 439-456, 2023 | 10 | 2023 |
| Kommunikationsmanagement von gründungen in der kultur-und kreativwirtschaft: eine empirische bestandsaufnahme S Bekmeier-Feuerhahn, C Rudeloff, U Adam ZfKE–Zeitschrift für KMU und Entrepreneurship, 21-45, 2016 | 10 | 2016 |
| GuensTiger. de–der neutrale Preisvergleich T Schnoor, C Rudeloff Die eCommerce-Gewinner. Frankfurt/M, 105-117, 2002 | 10 | 2002 |
| How corporate brands communicate their higher purpose on social media: Evidence from top global brands on Twitter C Rudeloff, P Michalski Corporate Reputation Review, 1-14, 2023 | 8 | 2023 |
| Schlüsselwerke: Theorien (in) der Kommunikationswissenschaft R Spiller, C Rudeloff, T Döbler Springer VS Wiesbaden, 2022 | 7 | 2022 |
| Intentionale vs. emergente Strategien der Online-Kommunikation von Gründungsunternehmen: Eine Status-quo-Betrachtung S Bekmeier-Feuerhahn, J Kollat, C Rudeloff, J Sikkenga Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz …, 2018 | 7 | 2018 |
| Exploring the Role of Influencers in Shaping Employer Brands: A Comparative Study of Corporate and Third-Party Influencers H Janssen, C Rudeloff Corporate Reputation Review, 1-14, 2024 | 5 | 2024 |
| Does it pay to polarise? The impact of brand activism on brand perceptions and purchase intentions in entrepreneurial marketing C Rudeloff, H Amin Journal of Digital & Social Media Marketing 11 (1), 69-78, 2023 | 5 | 2023 |
| Blurring the lines: How social media managers transform business communication R Nowak, C Rudeloff, S Pakura Conference Proceedings Trends in Business Communication 2020, 129-148, 2021 | 5 | 2021 |
| Entdifferenzierung der PR, Markt-und Markenkommunikation im Social Media Management? Eine empirische Bestandsaufnahme R Nowak, C Rudeloff Grenzen, Entgrenzung und Grenzüberschreitungen der Public Relations und …, 2023 | 4 | 2023 |
| Effectiveness of femvertising communications on social media: how brand promises and motive attributions impact brand equity and endorsement outcomes C Rudeloff, J Bruns Corporate Communications: An International Journal 29 (6), 879-897, 2024 | 3 | 2024 |
