| Willful ignorance in the request for product attribute information KR Ehrich, JR Irwin Journal of Marketing Research 42 (3), 266-277, 2005 | 387 | 2005 |
| That’s not how I remember it: Willfully ignorant memory for ethical product attribute information RW Reczek, JR Irwin, DM Zane, KR Ehrich Journal of Consumer Research 45 (1), 185-207, 2018 | 93 | 2018 |
| Consumers' responses to positive and negative comparative advertisements: The moderating effect of current brand usage DD Muehling, RN Laczniak, KR Ehrich Journal of Current Issues & Research in Advertising 34 (2), 229-246, 2013 | 11 | 2013 |
| Willful ignorance: the avoidance of ethical attribute information KR Ehrich The University of Texas at Austin, 2004 | 4 | 2004 |
| Onchocerciasis in Minnesota cattle C Paulson, K Becker, G DeFor, J Florence, L Oas, P Sandgren, A Struble The Journal of parasitology, 808-810, 1992 | 4 | 1992 |
| The effects of brand usage on consumers’ immediate and delayed responses to positive and negative comparative advertisements DD Muehling, RN Laczniak, KR Ehrich Journal of Current Issues and Research in Advertising 34 (2), 229-246, 2013 | 2 | 2013 |
| The Influence Of Negatively Framed Comparative Ads On Users And Non-Users Of The Comparative Referent: Attitude Resistance RN Laczniak, K Ehrich, DD Muehling, A Vijayalakshmi American Academy of Advertising. Conference. Proceedings (Online), 168, 2011 | 2 | 2011 |
| Business Unusual: Transforming Business School Curricula through Community Engagement K Ehrich Metropolitan Universities 25 (1), 111-124, 2014 | 1 | 2014 |
| Consumer decision strategies under conflict KR Ehrich ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI 31, 571-572, 2004 | 1 | 2004 |
| That’s Not How I Remember It: Willfully Ignorant Memory For Ethical Product Attribute Information R Naylor, JR Irwin, K Ehrich ACR North American Advances, 2011 | | 2011 |
| Under the Cover of Alcohol: The Impact of Alcohol Consumption and Preventive Media on Intentions to Engage in Deviant Behavior. K Dogerlioglu-Demir, K Ehrich, D Muehling Advances in Consumer Research 36, 2009 | | 2009 |
| Under the Cover of Alcohol: the Impact of Perceived Intoxication and Preventive Media on Intentions to Engage in Deviant Behavior K Dogerlioglu-Demir, KR Ehrich, DD Muehling ACR North American Advances, 2009 | | 2009 |
| Special Session Summary Consumer Decision Strategies Under Conflict KR Ehrich ACR North American Advances, 2004 | | 2004 |
Julie R. IrwinMiner Chair of Marketing, Lundquist College of Business, University of OregonGeverifieerd e-mailadres voor uoregon.edu
