Harmen Oppewal
Harmen Oppewal
Professor of Marketing, Monash Business School, Monash University
Verified email at - Homepage
Cited by
Cited by
In-store music and aroma influences on shopper behavior and satisfaction
M Morrison, S Gan, C Dubelaar, H Oppewal
Journal of business research 64 (6), 558-564, 2011
Combining revealed and stated preferences data
M Ben-Akiva, M Bradley, T Morikawa, J Benjamin, T Novak, H Oppewal, ...
Marketing Letters 5, 335-349, 1994
Modeling hierarchical conjoint processes with integrated choice experiments
H Oppewal, JJ Louviere, HJP Timmermans
Journal of Marketing Research 31 (1), 92-105, 1994
More choice is better: Effects of assortment size and composition on assortment evaluation
H Oppewal, K Koelemeijer
International Journal of Research in Marketing 22 (1), 45-60, 2005
A multipurpose shopping trip model to assess retail agglomeration effects
TA Arentze, H Oppewal, HJP Timmermans
Journal of Marketing Research 42 (1), 109-115, 2005
Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
M Mei▀ner, J Pfeiffer, T Pfeiffer, H Oppewal
Journal of Business Research 100, 445-458, 2019
Place attachment in commercial settings: A gift economy perspective
A Debenedetti, H Oppewal, Z Arsel
Journal of Consumer Research 40 (5), 904-923, 2014
Why consumers hesitate to shop online: An experimental choice analysis of grocery shopping and the role of delivery fees
Y Huang, H Oppewal
International Journal of Retail & Distribution Management 34 (4/5), 334-353, 2006
Measuring perceived service quality using integrated conjoint experiments
H Oppewal, M Vriens
International Journal of Bank Marketing 18 (4), 154-169, 2000
Assessing the effects of assortment and ambience: a choice experimental approach
K Koelemeijer, H Oppewal
Journal of Retailing 75 (3), 319-345, 1999
Understanding retail experiences-the case for ethnography
MJ Healy, MB Beverland, H Oppewal, S Sands
International Journal of Market Research 49 (6), 751-778, 2007
Consumer perceptions of corporate social responsibility in town shopping centres and their influence on shopping evaluations
H Oppewal, A Alexander, P Sullivan
Journal of retailing and Consumer services 13 (4), 261-274, 2006
Bundling and retail agglomeration effects on shopping behavior
H Oppewal, B Holyoake
Journal of Retailing and Consumer services 11 (2), 61-74, 2004
Relative importance of scenario information and frequency information in the judgment of risk
L Hendrickx, C Vlek, H Oppewal
Acta Psychologica 72 (1), 41-63, 1989
Residential choice behaviour of dual earner households: a decompositional joint choice model
H Timmermans, A Borgers, J van Dijk, H Oppewal
Environment and Planning A 24 (4), 517-533, 1992
Consumer choice of theme parks: A conjoint choice model of seasonality effects and variety seeking behavior
ADAM Kemperman, AWJ Borgers, H Oppewal, HJP Timmermans
Leisure Sciences 22 (1), 1-18, 2000
Modeling consumer perception of public space in shopping centers
H Oppewal, H Timmermans
Environment and behavior 31 (1), 45-65, 1999
Tourist destination and experience choice: A choice experimental analysis of decision sequence effects
H Oppewal, T Huybers, GI Crouch
Tourism Management 48, 467-476, 2015
The effects of in-store themed events on consumer store choice decisions
S Sands, H Oppewal, M Beverland
Journal of Retailing and Consumer services 16 (5), 386-395, 2009
Modelling the effects of shopping centre size and store variety on consumer choice behaviour
H Oppewal, HJP Timmermans, JJ Louviere
Environment and Planning A 29 (6), 1073-1090, 1997
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