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Cristiano do Amaral Britto de Castro
Cristiano do Amaral Britto de Castro
Professor de Marketing, Escola Superior de Propaganda e Marketing
Geverifieerd e-mailadres voor espm.br
Titel
Geciteerd door
Geciteerd door
Jaar
Cognitive and emotional resistance to innovations: concept and measurement
CAB Castro, F Zambaldi, MC Ponchio
Journal of Product & Brand Management, 2019
342019
Store patronage and retail competition in emerging markets
E Barki, F Zambaldi, CE Lourenço, CABD Castro
International Journal of Business and Systems Research 10 (1), 62-77, 2016
72016
The relationship between affect and consumers’ resistance to innovation
CAB Castro
22018
The effect of using claim confirming product cues on the product claim credibility: is seeing believing?
CAB Castro
12013
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Artikelen 1–4