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Cristiano do Amaral Britto de Castro
Cristiano do Amaral Britto de Castro
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Jaar
Cognitive and emotional resistance to innovations: concept and measurement
CAB Castro, F Zambaldi, MC Ponchio
Journal of Product & Brand Management 29 (4), 441-455, 2020
282020
Store patronage and retail competition in emerging markets
E Barki, F Zambaldi, CE Lourenço, CAB Castro
International Journal of Business and Systems Research 10 (1), 62-77, 2016
72016
The relationship between affect and consumers’ resistance to innovation
CAB Castro
22018
The effect of using claim confirming product cues on the product claim credibility: is seeing believing?
CAB Castro
12013
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Artikelen 1–4