Rory Mulcahy
Rory Mulcahy
Andere namenRory Francis Mulcahy
Senior Lecturer of Marketing, University of the Sunshine Coast
Geverifieerd e-mailadres voor usc.edu.au
Geciteerd door
Geciteerd door
When less is more: the impact of macro and micro social media influencers’ disclosure
S Kay, R Mulcahy, J Parkinson
Journal of Marketing Management 36 (3-4), 248-278, 2020
Gamification and serious games within the domain of domestic energy consumption: A systematic review
D Johnson, E Horton, R Mulcahy, M Foth
Renewable and Sustainable Energy Reviews 73, 249-264, 2017
Designing gamified apps for sustainable consumption: A field study
R Mulcahy, R Russell-Bennett, D Iacobucci
Journal of Business Research 106, 377-387, 2020
Online support for vulnerable consumers: a safe place?
J Parkinson, L Schuster, R Mulcahy, HM Taiminen
Journal of Services Marketing 31 (4/5), 412-422, 2017
‘Go with the flow’for gamification and sustainability marketing
L Whittaker, R Mulcahy, R Russell-Bennett
International Journal of Information Management 61, 102305, 2021
Electronic games: can they create value for the moderate drinking brand?
R Mulcahy, R Russell-Bennett, S Rundle-Thiele
Journal of Social Marketing, 2015
Designing gamified transformative and social marketing services: An investigation of serious m-games
RF Mulcahy, R Russell-Bennett, N Zainuddin, KA Kuhn
Journal of Service Theory and Practice 28 (1), 26-51, 2018
The role of emotional value for reading and giving eWOM in altruistic services
J Previte, R Russell-Bennett, R Mulcahy, C Hartel
Journal of Business Research 99, 157-166, 2019
How does serious m‐game technology encourage low‐income households to perform socially responsible behaviors?
A Yam, R Russell‐Bennett, M Foth, R Mulcahy
Psychology & Marketing 34 (4), 394-409, 2017
‘Touch it, swipe it, shake it’: Does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?
RF Mulcahy, AS Riedel
Journal of Retailing and Consumer Services 54, 101613, 2020
Are households ready to engage with smart home technology?
R Mulcahy, K Letheren, R McAndrew, C Glavas, R Russell-Bennett
Journal of Marketing Management 35 (15-16), 1370-1400, 2019
Travelling alone or travelling far? Meso-level value co-creation by social marketing and for-profit organisations
J French, R Russell-Bennett, R Mulcahy
Journal of Social Marketing, 2017
Rules of (household) engagement: technology as manager, assistant and intern
K Letheren, R Russell-Bennett, RF Mulcahy, R McAndrew
European Journal of Marketing 53 (9), 1934-1961, 2019
Transformative gamification services for social behavior brand equity: a hierarchical model
A Tanouri, R Mulcahy, R Russell-Bennett
Journal of Service Theory and Practice 29 (2), 122-141, 2019
A transformative value co-creation framework for online services
J Parkinson, RF Mulcahy, L Schuster, H Taiminen
Journal of Service Theory and Practice, 2019
Does more sense make sense? An empirical test of high and low interactive retail technology
A Riedel, RF Mulcahy
Journal of Services Marketing, 2019
Household energy efficiency interventions: A systematic literature review
R McAndrew, R Mulcahy, R Gordon, R Russell-Bennett
Energy Policy 150, Article 112136, 2021
Transformative value and the role of involvement in gamification and serious games for well-being
RF Mulcahy, N Zainuddin, R Russell-Bennett
Journal of Service Management 32 (2), 218-245, 2021
The influence of neophobia and enduring food involvement on travelers' perceptions of wellbeing—Evidence from international visitors to Iran
S Pourfakhimi, Z Nadim, G Prayag, R Mulcahy
International Journal of Tourism Research, https://doi.org/10.1002/jtr.2391, 2020
The transformative service paradox: the dilemma of wellbeing trade-offs
R Russell–Bennett, R Mulcahy, K Letheren, R McAndrew, U Dulleck
Journal of Service Management 31 (4), 637-663, 2020
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