Lynn Kahle
Lynn Kahle
Professor of Marketing, University of Oregon
Verified email at uoregon.edu
Title
Cited by
Cited by
Year
Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research
WO Bearden, RG Netemeyer
Sage publications, 1999
22981999
A structural equation test of the value-attitude-behavior hierarchy.
PM Homer, LR Kahle
Journal of Personality and social Psychology 54 (4), 638, 1988
20511988
Physical attractiveness of the celebrity endorser: A social adaptation perspective
LR Kahle, PM Homer
Journal of consumer research 11 (4), 954-961, 1985
17771985
Social values and social change: Adaptation to life in America
LR Kahle
Praeger Publishers, 1983
15231983
Alternative measurement approaches to consumer values: the list of values (LOV) and values and life style (VALS)
LR Kahle, SE Beatty, P Homer
Journal of consumer research 13 (3), 405-409, 1986
11131986
The involvement—commitment model: Theory and implications
SE Beatty, P Homer, LR Kahle
Journal of Business research 16 (2), 149-167, 1988
7711988
Alternative measurement approaches to consumer values: The list of values and the Rokeach value survey
SE Beatty, LR Kahle, P Homer, S Misra
Psychology & Marketing 2 (3), 181-200, 1985
6781985
Using the list of values (LOV) to understand consumers
LR Kahle, P Kennedy
Journal of Services Marketing, 1988
5561988
Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit
SE Beatty, LR Kahle
Journal of the Academy of Marketing Science 16 (2), 1-10, 1988
5321988
Predicting vacation activity preferences on the basis of value-system segmentation
R Madrigal, LR Kahle
Journal of Travel research 32 (3), 22-28, 1994
4801994
A functional model of fan attendance motivations for college football
LR Kahle, KM Kambara, GM Rose
Sport Marketing Quarterly 5, 51-60, 1996
3661996
The nine nations of North America and the value basis of geographic segmentation
LR Kahle
Journal of Marketing 50 (2), 37-47, 1986
3251986
Social values and consumer behavior: Research from the list of values
LR Kahle
The psychology of values: The Ontario symposium 8, 135-151, 1996
3061996
Personal values and gift-giving behaviors: A study across cultures
SE Beatty, LR Kahle, P Homer
Journal of Business Research 22 (2), 149-157, 1991
2761991
Attitudes & Social Adaptation: A Person-Situation Interaction Approach
LR Kahle
Elsevier, 2013
2742013
Source expertise, time of source identification, and involvement in persuasion: An elaborative processing perspective
PM Homer, LR Kahle
Journal of advertising 19 (1), 30-39, 1990
2611990
Values, susceptibility to normative influence, and attribute importance weights: A nomological analysis
R Batra, PM Homer, LR Kahle
Journal of consumer psychology 11 (2), 115-128, 2001
2462001
Relationship marketing in sports: A functional approach.
CC Bee, LR Kahie
Sport Marketing Quarterly 15 (2), 2006
2182006
The influence of family communication patterns on parental reactions toward advertising: A cross-national examination
GM Rose, VD Bush, L Kahle
Journal of Advertising 27 (4), 71-85, 1998
2031998
Changes in social values in the United States during the past decade
LRKBPA SUKHDIAL
Journal of Advertising Research 28, 35-41, 1988
1941988
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