| Effects of relationship marketing on repeat purchase and word of mouth WG Kim, JS Han, E Lee Journal of Hospitality & Tourism Research 25 (3), 272-288, 2001 | 529 | 2001 |
| Targeting the mature market: opportunities and challenges GP Moschis, E Lee, A Mathur Journal of consumer marketing 14 (4), 282-293, 1997 | 329 | 1997 |
| Understanding the factors affecting online elderly user’s participation in video UCC services MH Ryu, S Kim, E Lee Computers in Human Behavior 25 (3), 619-632, 2009 | 317 | 2009 |
| Life events and brand preference changes A Mathur, GP Moschis, E Lee Journal of Consumer Behaviour: An international research review 3 (2), 129-141, 2003 | 259 | 2003 |
| A study of life events and changes in patronage preferences E Lee, GP Moschis, A Mathur Journal of Business Research 54 (1), 25-38, 2001 | 160 | 2001 |
| Consumers' privacy concerns and willingness to provide marketing-related personal information online C Nam, C Song, E Lee, CI Park Advances in consumer research 33, 212, 2006 | 143 | 2006 |
| A longitudinal study of the effects of life status changes on changes in consumer preferences A Mathur, GP Moschis, E Lee Journal of the Academy of Marketing science 36, 234-246, 2008 | 141 | 2008 |
| Determinants of adoption of mobile health services E Lee, S Han Online Information Review 39 (4), 556-573, 2015 | 116 | 2015 |
| The maturing marketplace: Buying habits of baby boomers and their parents E Lee, A Mathur, G Moschis, J Strautman Bloomsbury Publishing USA, 2000 | 111 | 2000 |
| A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective YW Ha, MC Park, E Lee Behaviour & Information Technology 33 (12), 1333-1346, 2014 | 85 | 2014 |
| Consumer choice of on-demand mHealth app services: Context and contents values using structural equation modeling E Lee, S Han, SH Jo International journal of medical informatics 97, 229-238, 2017 | 67 | 2017 |
| Stress and consumer behavior: Coping strategies of older adults A Mathur, GP Moschis, E Lee Journal of Marketing Practice: Applied Marketing Science 5 (6/7/8), 233-247, 1999 | 54 | 1999 |
| Life-changing events and marketing opportunities A Mathur, E Lee, GP Moschis Journal of Targeting, Measurement and Analysis for Marketing 14, 115-128, 2006 | 52 | 2006 |
| Consumer stress‐handling strategies: Theory and research findings A Mathur, GP Moschis, E Lee Journal of Consumer Behaviour: An International Research Review 5 (3), 193-203, 2006 | 49 | 2006 |
| Planning to move to retirement housing KM Gibler, GP Moschis, E Lee Financial Services Review 7 (4), 291-300, 1998 | 48 | 1998 |
| Why do older consumers avoid innovative products and services? H Bae, SH Jo, E Lee Journal of Services Marketing 35 (1), 41-53, 2021 | 40 | 2021 |
| Forecasting 3G mobile subscription in China: A study based on stochastic frontier analysis and a Bass diffusion model J Lim, C Nam, S Kim, H Rhee, E Lee, H Lee Telecommunications Policy 36 (10-11), 858-871, 2012 | 39 | 2012 |
| Building capabilities via suppliers' effective management of relationships E Lee, S Han, HU Nam, JJ Rho Industrial Marketing Management 42 (5), 805-813, 2013 | 36 | 2013 |
| Internet use of consumers aged 40 and over: Factors that influence full adoption E Lee, S Han, Y Chung Social Behavior and Personality: an international journal 42 (9), 1563-1574, 2014 | 33 | 2014 |
| Stress, coping and consumer preferences: a two‐way transitional event history analysis E Lee, GP Moschis, A Mathur International Journal of Consumer Studies 31 (4), 428-435, 2007 | 30 | 2007 |
