Rohail Ashraf
Rohail Ashraf
Senior Lecturer (Marketing), Manchester Metropolitan University
Verified email at mmu.ac.uk - Homepage
Title
Cited by
Cited by
Year
The use and misuse of student samples: An empirical investigation of European marketing research
R Ashraf, D Merunka
Journal of Consumer Behaviour 16 (4), 295-308, 2017
422017
The impact of customer‐company identification on consumer reactions to new corporate initiatives: The case of brand extensions
R Ashraf, D Merunka
Marketing Intelligence & Planning, 2013
222013
Do identity-based perceptions lead to brand avoidance? A cross-national investigation
MA Khan, R Ashraf, A Malik
Asia Pacific Journal of Marketing and Logistics, 2019
122019
Value of special issues in the journal of business research: A bibliometric analysis
MA Khan, D Pattnaik, R Ashraf, I Ali, S Kumar, N Donthu
Journal of Business Research 125, 295-313, 2021
42021
A Bibliometric Review of the Special Issues of Psychology & Marketing: 1984‐2020
MA Khan, I Ali, R Ashraf
Psychology & Marketing 37 (9), 1144-1170, 2020
32020
Consumer involvement with corporate ads vs product ads: a cross-national study
R Ashraf, N Albert, D Merunka, MA Khan
Asia Pacific Journal of Marketing and Logistics 32 (2), 322-342, 2020
22020
Haleeb: Rejuvenating the Market Leader of the Past
U Usman, R Ashraf, MA Khan
Asian Journal of Management Cases 18 (2), 109-125, 2021
2021
A cross-national investigation of psychological factors of donor behavior: the case of university endowment funds
MA Khan, R Ashraf, TAS Baazeem
Journal of Applied Research in Higher Education, 2021
2021
Consumer Behaviours Under On-Going Terror Threats
NC Chen, R Ashraf
2020 Global Marketing Conference at Seoul, 226-231, 2020
2020
Union Railways: Ad Spot Pricing Dilemma?(B)
R Ashraf, S Yousaf
Asian Journal of Management Cases 15 (2), 184-195, 2018
2018
Union Railways: Selling Advertising Rights on Trains and Stations
R Ashraf, A Zahid, ZA Khawaja, S Yousaf
Asian Journal of Management Cases, 0972820116656932, 2016
2016
Cross National Re-Investigation of Consumer Involvement for Corporate and Product Ads: Evidence from France, Pakistan and USA
R Ashraf, N Albert, D Merunka
2016 Global Marketing Conference at Hong Kong, 281-281, 2016
2016
The impact of customer‐company identification on consumer reactions to new corporate initiatives
TC Melewar, R Ashraf, D Merunka
HAL Post-Print, 2013
2013
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Articles 1–13