Dana L. Alden
Dana L. Alden
William R. Johnson Jr. Distinguished Professor, Shidler College of Business, University of Hawaii
Verified email at hawaii.edu - Homepage
Title
Cited by
Cited by
Year
Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture
DL Alden, JBEM Steenkamp, R Batra
Journal of marketing 63 (1), 75-87, 1999
13891999
Effects of brand local and nonlocal origin on consumer attitudes in developing countries
R Batra, V Ramaswamy, DL Alden, JBEM Steenkamp, S Ramachander
Journal of consumer psychology 9 (2), 83-95, 2000
13852000
How perceived brand globalness creates brand value
JBEM Steenkamp, R Batra, DL Alden
Journal of International Business Studies 34 (1), 53-65, 2003
12272003
Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences
DL Alden, JBEM Steenkamp, R Batra
International Journal of Research in Marketing 23 (3), 227-239, 2006
5092006
Identifying global and culture-specific dimensions of humor in advertising: A multinational analysis
DL Alden, WD Hoyer, C Lee
Journal of Marketing 57 (2), 64-75, 1993
5061993
The effects of incongruity, surprise and positive moderators on perceived humor in television advertising
DL Alden, A Mukherjee, WD Hoyer
Journal of Advertising 29 (2), 1-15, 2000
3902000
Some effects of schematic processing on consumer expectations and disconfirmation judgments
DM Stayman, DL Alden, KH Smith
Journal of Consumer Research 19 (2), 240-255, 1992
3541992
A market expansion ability approach to identify potential exporters
YS Yang, RP Leone, DL Alden
Journal of marketing 56 (1), 84-96, 1992
2721992
Global brand positioning and perceptions: International advertising and global consumer culture
MA Akaka, DL Alden
International journal of Advertising 29 (1), 37-56, 2010
2242010
An investigation of consumer response to sales promotions in developing markets: A three-country...
LC Huff, DL Alden
Journal of Advertising Research 38 (3), 47-56, 1998
1761998
EM, & Ramachander, S.(2000). Effects of brand local and nonlocal origin on consumer attitudes in developing countries
R Batra, V Ramaswamy, DL Alden, JB Steenkamp
Journal of Consumer Psychology 9 (2), 83-95, 0
147
Self-construal and need-for-cognition effects on brand attitudes and purchase intentions in response to comparative advertising in Thailand and the United States
K Polyorat, DL Alden, DL Alden
Journal of advertising 34 (1), 37-48, 2005
1262005
A categorization approach to analyzing the global consumer culture debate
DA Griffith, MA Merz, Y He, DL Alden
International Marketing Review, 2008
1112008
An examination of cognitive factors related to humorousness in television advertising
DL Alden, WD Hoyer
Journal of Advertising 22 (2), 29-37, 1993
1071993
The effect of global company animosity on global brand attitudes in emerging and developed markets: does perceived value matter?
DL Alden, JB Kelley, P Riefler, JA Lee, GN Soutar
Journal of International Marketing 21 (2), 17-38, 2013
1062013
Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement
K Polyorat, DL Alden, ES Kim
Psychology & Marketing 24 (6), 539-554, 2007
1042007
Organ donation and culture: a comparison of Asian American and European American beliefs, attitudes, and behaviors
DL Alden, AHS Cheung
Journal of Applied Social Psychology 30 (2), 293-314, 2000
912000
Functional equivalence in cross‐cultural consumer behavior: Gift giving in Japan and the United States
RT Green, DL Alden
Psychology & Marketing 5 (2), 155-168, 1988
801988
Diffusion of measurement invariance assessment in cross-national empirical marketing research: perspectives from the literature and a survey of researchers
Y He, MA Merz, DL Alden
Journal of International Marketing 16 (2), 64-83, 2008
742008
Consumption in the public eye: The influence of social presence on service experience
Y He, Q Chen, DL Alden
Journal of Business Research 65 (3), 302-310, 2012
662012
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