| Object-oriented marketing theory P Franco, R Canniford, M Phipps Marketing Theory 22 (3), 401-420, 2022 | 15 | 2022 |
| Exiting fieldwork “with grace”: Reflections on the unintended consequences of participant observation and researcher-participant relationships P Franco, Y Yang Qualitative Market Research: An International Journal 24 (3), 358-374, 2021 | 15 | 2021 |
| The Consumer Culture Theory (CCT) Research Tradition and Digital Marketing P Franco The SAGE Handbook of Digital Marketing, 118-135, 2022 | 7 | 2022 |
| Empowering the independence of older people with everyday technologies P Franco Measuring, Understanding and Improving Wellbeing Among Older People, 15-39, 2020 | 5 | 2020 |
| Older consumers and technology: A critical systematic literature review P Franco AMS Review 13 (1), 92-121, 2023 | 1 | 2023 |
| EXPRESS: Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages P Franco, R Canniford, M Phipps, AM Epp Journal of Marketing, 00222429241255306, 2024 | | 2024 |
| Insurmountable enemies or easy targets? Military-themed videogame ‘translations’ of weaponized artificial intelligence G Qiao-Franco, P Franco Security Dialogue, 09670106231218829, 2024 | | 2024 |
| The Storied (Not) Relations of Tech-Products: Consumer Experiences of Technology Adoption P Franco The University of Melbourne, 2020 | | 2020 |
| Together/Apart R Venkatraman, AM Chow, P Franco Journal of Customer Behaviour 18 (4), 298-307, 2019 | | 2019 |
| ‘Family Tech-Support’: Consequences For Family Assemblages and Non-Purchase Decision Technology Adoption P Franco ACR North American Advances 46, 942, 2018 | | 2018 |
Marcus PhippsUniversity of MelbourneVerified email at unimelb.edu.au
