Linda Brennan
Cited by
Cited by
Fear, guilt, and shame appeals in social marketing
L Brennan, W Binney
Journal of Business Research 63 (2), 140-146, 2010
What people “like”: Analysis of social media strategies used by food industry brands, lifestyle brands, and health promotion organizations on Facebook and Instagram
KM Klassen, ES Borleis, L Brennan, M Reid, TA McCaffrey, MSC Lim
Journal of medical Internet research 20 (6), e10227, 2018
Social marketing’s consumer myopia: Applying a behavioural ecological model to address wicked problems
L Brennan, J Previte, ML Fry
Journal of Social Marketing, 2016
Social marketing and behaviour change: models, theory and applications
L Brennan, W Binney, L Parker, T Aleti, D Nguyen
Edward Elgar Publishing, 2014
Advertising: Principles and practice
S Moriarty, ND Mitchell, WD Wells, R Crawford, L Brennan, ...
Pearson Australia, 2014
Social media use for nutrition outcomes in young adults: a mixed-methods systematic review
KM Klassen, CH Douglass, L Brennan, H Truby, MSC Lim
International Journal of Behavioral Nutrition and Physical Activity 15 (1), 1-18, 2018
Social media, body image and food choices in healthy young adults: A mixed methods systematic review
K Rounsefell, S Gibson, S McLean, M Blair, A Molenaar, L Brennan, ...
Nutrition & Dietetics 77 (1), 19-40, 2020
A consumer definition of eco-friendly packaging
AT Nguyen, L Parker, L Brennan, S Lockrey
Journal of Cleaner Production 252, 119792, 2020
Involvement: An unfinished story
L Brennan, F Mavondo
Proceedings of ANZMAZ, 132-137, 2000
Paradigms at play and implications for validity in social marketing research
L Brennan, J Voros, E Brady
Journal of Social Marketing, 2011
Relating to marketing? Why relationship marketing works for not‐for‐profit organisations
L Brennan, E Brady
International Journal of Nonprofit and Voluntary Sector Marketing 4 (4), 327-337, 1999
The Palgrave handbook of research design in business and management
K Strang
Springer, 2015
Concepts in conflict: Social marketing and sustainability
L Brennan, W Binney
Journal of Nonprofit & Public Sector Marketing 20 (2), 261-281, 2008
Market orientation and marketing in nonprofit organizations. Indications for fundraising from Victoria
E Brady, J Brace‐Govan, L Brennan, J Conduit
International journal of nonprofit and voluntary sector marketing 16 (1), 84-98, 2011
Children as agents of secondary socialisation for their parents
T Watne, A Lobo, L Brennan
Young Consumers, 2011
Concepts in conflict: Students and customers–an Australian perspective
L Brennan, L Bennington
Journal of Marketing for Higher Education 9 (2), 19-40, 2000
Students as global citizens: Strategies for mobilizing studies abroad
MD Sison, L Brennan
Journal of Marketing for Higher Education 22 (2), 167-181, 2012
The role of packaging in fighting food waste: A systematised review of consumer perceptions of packaging
L Brennan, S Langley, K Verghese, S Lockrey, M Ryder, C Francis, ...
Journal of Cleaner Production 281, 125276, 2021
Behavioral change starts in the family: the role of family communication and implications for social marketing
T Watne, L Brennan
Journal of Nonprofit & Public Sector Marketing 23 (4), 367-386, 2011
How prospective students choose universities: A buyer behaviour perspective
L Brennan
University of Melbourne, Centre for the Study of Higher Education, 2000
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