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Alexander Fedorikhin
Alexander Fedorikhin
Marketing Professor, Indiana University
Verified email at indiana.edu
Title
Cited by
Cited by
Year
Heart and mind in conflict: The interplay of affect and cognition in consumer decision making
B Shiv, A Fedorikhin
Journal of consumer Research 26 (3), 278-292, 1999
28371999
Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions
A Fedorikhin, CW Park, M Thomson
Journal of Consumer Psychology 18 (4), 281-291, 2008
4902008
Enough is enough! When identification no longer prevents negative corporate associations
SA Einwiller, A Fedorikhin, AR Johnson, MA Kamins
Journal of the Academy of Marketing Science 34 (2), 185-194, 2006
3752006
Spontaneous versus controlled influences of stimulus-based affect on choice behavior
B Shiv, A Fedorikhin
Organizational Behavior and Human Decision Processes 87 (2), 342-370, 2002
2702002
Positive mood and resistance to temptation: The interfering influence of elevated arousal
A Fedorikhin, VM Patrick
Journal of Consumer Research 37 (4), 698-711, 2010
2192010
Cross-national logo evaluation analysis: An individual-level approach
R Van der Lans, JA Cote, CA Cole, SM Leong, A Smidts, PW Henderson, ...
Marketing science 28 (5), 968-985, 2009
1722009
Coupling and decoupling of unfairness and anger in ultimatum bargaining
J Srivastava, F Espinoza, A Fedorikhin
Journal of Behavioral Decision Making 22 (5), 475-489, 2009
1222009
Mood effects on attitudes, perceived risk and choice: Moderators and mediators
A Fedorikhin, CA Cole
Journal of Consumer Psychology 14 (1-2), 2-12, 2004
1112004
Promotional bundles and consumers’ price judgments: When the best things in life are not free
MA Kamins, VS Folkes, A Fedorikhin
Journal of Consumer Research 36 (4), 660-670, 2009
1072009
Interplay of the heart and the mind in decision-making
B Shiv, A Fedorikhin, SM Nowlis
Inside Consumption, 188-206, 2005
342005
Consumer responses to hedonic food products: Healthy cake or indulgent cake? Could dialecticism be the answer?
A Jakubanecs, A Fedorikhin, NM Iversen
Journal of Business Research 91, 221-232, 2018
92018
The influence of positive affect on consideration set formation in memory-based choice
MJ Barone, A Fedorikhin, DE Hansen
Marketing Letters 28 (1), 59-69, 2017
82017
Elicitation of salient brand emotions in Western and East Asian markets: The role of elicitation context
A Jakubanecs, M Supphellen, A Fedorikhin, HM Haugen, N Sivertstøl
International Journal of Market Research 61 (5), 518-533, 2019
32019
The Future is Colored Pink or Blue: The Effect of Mood and Sequences of Prediction on Affective Forecasting
VM Patrick, A Fedorikhin, D MacInnis
ADVANCES IN CONSUMER RESEARCH 32, 339, 2005
12005
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