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Isadora Gasparin
Isadora Gasparin
PhD candidate - Federal University of Rio Grande do Sul and University of Turku
Geverifieerd e-mailadres voor utu.fi
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Challenging the" integration imperative": A customer perspective on omnichannel journeys
I Gasparin, E Panina, L Becker, M Yrjölä, E Jaakkola, C Pizzutti
Journal of Retailing and Consumer Services 64, 102829, 2022
502022
Buy-online-and-pick-up-in-store: review and insights from adopting a cross-channel strategy
I GASPARIN, JB Azevedo, LA Slongo
XLIII Encontro Da ANPAD- EnANPAD, 1-17, 2019
42019
Omnichannel as a consumer-based marketing strategy
I Gasparin, LA Slongo
Revista de Administração Contemporânea 27, e220327, 2023
32023
Effects of perceived channel integration on customer response in omnichannel retailing
I Gasparin
32020
Channel Integration and Loyalty in Omnichannel Retailing: The Role of Customer Experience
I Gasparin, LA Slongo
CLAV 2020, 2020
2020
REDE DE ASSESSORIA EMPRESARIAL-ESCOLA DE ADMINISTRAÇÃO
AS Caetano, AGM Andrade, CV Müller, DA Alves, I Gasparin, ...
Salão de Extensão (21.: 2020: Porto Alegre, RS). Caderno de resumos. Porto …, 2020
2020
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Artikelen 1–6