William Putsis
William Putsis
Professor, Kenan-Flagler Business School, University of North Carolina at Chapel Hill
Verified email at unc.edu
Title
Cited by
Cited by
Year
Product proliferation: An empirical analysis of product line determinants and market outcomes
BL Bayus, WP Putsis Jr
Marketing Science 18 (2), 137-153, 1999
4221999
Assessing the competitive interaction between private labels and national brands
RW Cotterill, WP Putsis, Jr, R Dhar
The Journal of Business 73 (1), 109-137, 2000
3602000
Marketing-mix variables and the diffusion of successive generations of a technological innovation
PJ Danaher, BGS Hardie, WP Putsis Jr
Journal of Marketing Research 38 (4), 501-514, 2001
2942001
Mixing behavior in cross-country diffusion
WP Putsis Jr, S Balasubramanian, EH Kaplan, SK Sen
Marketing Science 16 (4), 354-369, 1997
2171997
Market share and price setting behavior for private labels and national brands
RW Cotterill, WP Putsis
Review of Industrial Organization 17 (1), 17-39, 2000
1702000
An empirical study of the effect of brand proliferation on private label–national brand pricing behavior
WP Putsis
Review of industrial Organization 12 (3), 355-371, 1997
1641997
Buying or just browsing? The duration of purchase deliberation
WP Putsis Jr, N Srinivasan
Journal of marketing research 31 (3), 393-402, 1994
1311994
An empirical analysis of firms' product line decisions
WP Putsis Jr, BL Bayus
Journal of Marketing Research 38 (1), 110-118, 2001
1232001
11. ESTIMATION TECHNIQUES FOR MACRO DIFFUSION MODELS
WP Putsis Jr, V Srinfvasan
New-product diffusion models 11, 2000
1102000
Do models of vertical strategic interaction for national and store brands meet the market test?
RW Cotterill, WP Putsis Jr
Journal of Retailing 77 (1), 83-109, 2001
1062001
The many faces of competition
W Putsis, R Dhar
Marketing Letters 9 (3), 269-284, 1998
1001998
Share, price and category expenditure—Geographic market effects and private labels
WP Putsis Jr, RW Cotterill
Managerial and Decision Economics 20 (4), 175-187, 1999
751999
Marketing models and the Lucas critique
HJ Van Heerde, MG Dekimpe, WP Putsis Jr
Journal of Marketing Research 42 (1), 15-21, 2005
712005
An empirical analysis of the determinants of category expenditure
WP Putsis Jr, R Dhar
Journal of Business Research 52 (3), 277-291, 2001
692001
Audience characteristics and bundling: a hedonic analysis of magazine advertising rates
MA Koschat, WP Putsis Jr
Journal of Marketing Research 39 (2), 262-273, 2002
592002
Assessing the impact of antidrug advertising on adolescent drug consumption: results from a behavioral economic model
LG Block, VG Morwitz, WP Putsis Jr, SK Sen
American Journal of Public Health 92 (8), 1346-1351, 2002
582002
Winners and losers: Redistribution and the use of economic impact analysis in marketing
WP Putsis Jr
Journal of Macromarketing 18 (1), 24-33, 1998
551998
Who wants you when you're old and poor? Exploring the economics of media pricing
MA Koschat, WP Putsis Jr
The Journal of Media Economics 13 (4), 215-232, 2000
522000
Parameter variation and new product diffusion
WP Putsis
Journal of Forecasting 17 (3‐4), 231-257, 1998
501998
Temporal aggregation in diffusion models of first-time purchase: Does choice of frequency matter?
WP Putsis Jr
Technological Forecasting and Social Change 51 (3), 265-279, 1996
481996
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Articles 1–20