Yuwei Jiang
Yuwei Jiang
Professor of Marketing in The Hong Kong Polytechnic University
Verified email at - Homepage
Cited by
Cited by
Does your company have the right logo? How and why circular-and angular-logo shapes influence brand attribute judgments
Y Jiang, GJ Gorn, M Galli, A Chattopadhyay
Journal of Consumer Research 42 (5), 709-726, 2016
Show me the honey! Effects of social exclusion on financial risk-taking
R Duclos, EW Wan, Y Jiang
Journal of Consumer Research 40 (1), 122-135, 2013
Visual and verbal processing strategies in comprehension and judgment
RS Wyer, IW Hung, Y Jiang
Journal of Consumer Psychology 18 (4), 244-257, 2008
Babyfaces, trait inferences, and company evaluations in a public relations crisis
GJ Gorn, Y Jiang, GV Johar
Journal of Consumer Research 35 (1), 36-49, 2008
Do‐no‐harm versus do‐good social responsibility: Attributional thinking and the liability of foreignness
D Crilly, N Ni, Y Jiang
Strategic Management Journal 37 (7), 1316-1329, 2016
The unique consequences of feeling lucky: Implications for consumer behavior
Y Jiang, A Cho, R Adaval
Journal of Consumer Psychology 19 (2), 171-184, 2009
Power and action orientation: Power as a catalyst for consumer switching behavior
Y Jiang, L Zhan, DD Rucker
Journal of Consumer Research 41 (1), 183-196, 2014
Social exclusion and consumer switching behavior: A control restoration mechanism
L Su, Y Jiang, Z Chen, CN DeWall
Journal of Consumer Research 44 (1), 99-117, 2017
Contrast and assimilation effects of processing fluency
H Shen, Y Jiang, R Adaval
Journal of Consumer Research 36 (5), 876-889, 2010
Imagining yourself in the scene: The interactive effects of goal-driven self-imagery and visual perspectives on consumer behavior
Y Jiang, R Adaval, Y Steinhart, RS Wyer Jr
Journal of Consumer Research 41 (2), 418-435, 2014
Impact of money on emotional expression
Y Jiang, Z Chen, RS Wyer Jr
Journal of Experimental Social Psychology 55, 228-233, 2014
The role of visual perspective in information processing
Y Jiang, RS Wyer Jr
Journal of Experimental Social Psychology 45 (3), 486-495, 2009
Condom embarrassment: coping and consequences for condom use in three countries
SG Moore, DW Dahl, GJ Gorn, CB Weinberg, J Park, Y Jiang
AIDS care 20 (5), 553-559, 2008
Seeing and thinking in pictures: A review of visual information processing
R Adaval, G Saluja, Y Jiang
Consumer Psychology Review 2 (1), 50-69, 2019
Money and relationships: When and why thinking about money leads people to approach others
F Teng, Z Chen, KT Poon, D Zhang, Y Jiang
Organizational Behavior and Human Decision Processes 137, 58-70, 2016
Room for Opportunity: Resource Scarcity Increases Attractiveness of Range Marketing Offers
LS Fan, XS Li, Y Jiang
Journal of Consumer Research, 2019
Filling an empty self: the impact of social exclusion on consumer preference for visual density
L Su, EW Wan, Y Jiang
Journal of Consumer Research 46 (4), 808-824, 2019
Securing the future: Threat to self-image spurs financial saving intentions.
Y Steinhart, Y Jiang
Journal of Personality and Social Psychology 117 (4), 741, 2019
Visual and verbal information processing in a consumer context: Further considerations
RS Wyer Jr, Y Jiang, IW Hung
Journal of Consumer Psychology 18 (4), 276-280, 2008
It feels fluent, but not right: The interactive effect of expected and experienced processing fluency on evaluative judgment
Y Jiang, J Hong
Journal of Experimental Social Psychology 54, 147-152, 2014
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