Peeter Verlegh

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Edith G. SmitUniversity of AmsterdamVerified email at uva.nl
A SmidtsProfessor of Marketing Research, RSM Erasmus UniversityVerified email at rsm.nl
Jan-Benedict E.M. SteenkampMassey Distinguished Professor, University of North Carolina atVerified email at unc.edu
Mirjam TukAssociate professor of Marketing, RSM Erasmus UniversityVerified email at rsm.nl
Marieke FransenRadboud UniversityVerified email at ru.nl
Rick SchiffersteinAssociate Professor TU DelftVerified email at tudelft.nl
Daniel WigboldusProfessor of Social Psychology, Radboud University NijmegenVerified email at psych.ru.nl
Jiska EelenAssociate professor marketing, Vrije Universiteit AmsterdamVerified email at vu.nl
Francesca SotgiuVrije Universiteit Amsterdam, School of Business and EconomicsVerified email at vu.nl
Anne-Madeleine KranzbühlerBrand University of Applied SciencesVerified email at brand-university.de
Mirella KleijnenVrije Universiteit AmsterdamVerified email at vu.nl
Stefan F. BernritterAssociate Professor of Marketing, King's Business School, King's College LondonVerified email at kcl.ac.uk
P.C. VerhoefProfessor of MarketingVerified email at rug.nl
Tim SmitsFull professor in persuasion and marketing communication, KULeuvenVerified email at kuleuven.be
Fred LangerakProfessor of Product Development and Management, Eindhoven University of TechnologyVerified email at tue.nl
Kristine DE VALCKProfessor of Marketing, HEC ParisVerified email at hec.fr
Iris van OoijenAssistant ProfessorVerified email at bsi.ru.nl
C.T. Rodriguez HidalgoUniversidad Adolfo IbañezVerified email at uai.cl
Dina MayzlinUSC Marshall School of BusinessVerified email at marshall.usc.edu
Lawrence FeickProfessor of Business Administration, University of PittsburghVerified email at pitt.edu

Peeter Verlegh

Other namesp.w.j. verlegh, P. Verlegh

Professor of Marketing, Vrije Universiteit (VU) Amsterdam

Verified email at vu.nl

marketing advertising branding word of mouth consumer behavior


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A review and meta-analysis of country-of-origin research PWJ Verlegh, JBEM Steenkamp Journal of economic psychology 20 (5), 521-546, 1999	2596	1999
The firm's management of social interactions D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ... Marketing letters 16, 415-428, 2005	985	2005
Home country bias in product evaluation: the complementary roles of economic and socio-psychological motives PWJ Verlegh Journal of International Business Studies 38, 361-373, 2007	533	2007
Country-of-origin effects in consumer processing of advertising claims PWJ Verlegh, JBEM Steenkamp, MTG Meulenberg international Journal of Research in Marketing 22 (2), 127-139, 2005	421	2005
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them ML Fransen, PWJ Verlegh, A Kirmani, EG Smit International journal of advertising 34 (1), 6-16, 2015	416	2015
Consumer effects of front-of-package nutrition labeling: An interdisciplinary meta-analysis I Ikonen, F Sotgiu, A Aydinli, PWJ Verlegh Journal of the academy of marketing science 48, 360-383, 2020	397	2020
The role of congruency and pleasantness in odor-induced taste enhancement HNJ Schifferstein, PWJ Verlegh Acta psychologica 94 (1), 87-105, 1996	330	1996
Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response MC Campbell, GS Mohr, PWJ Verlegh Journal of Consumer Psychology 23 (4), 483-495, 2013	327	2013
Global vs local brands: how home country bias and price differences impact brand evaluations W Winit, G Gregory, M Cleveland, P Verlegh International Marketing Review 31 (2), 102-128, 2014	286	2014
A consumer-based taxonomy of digital customer engagement practices AW Eigenraam, J Eelen, A Van Lin, PWJ Verlegh Journal of Interactive Marketing 44 (1), 102-121, 2018	247	2018
The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand J Eelen, P Özturan, PWJ Verlegh International journal of research in marketing 34 (4), 872-891, 2017	239	2017
Strategies and motives for resistance to persuasion: An integrative framework ML Fransen, EG Smit, PWJ Verlegh Frontiers in psychology 6, 1201, 2015	231	2015
Why nonprofits are easier to endorse on social media: The roles of warmth and brand symbolism SF Bernritter, PWJ Verlegh, EG Smit Journal of Interactive Marketing 33 (1), 27-42, 2016	223	2016
Receiver responses to rewarded referrals: the motive inferences framework PWJ Verlegh, G Ryu, MA Tuk, L Feick Journal of the Academy of Marketing Science 41, 669-682, 2013	219	2013
Language abstraction in word of mouth GAC Schellekens, PWJ Verlegh, A Smidts Journal of Consumer Research 37 (2), 207-223, 2010	219	2010
Measuring and managing the essence of a brand personality J Van Rekom, G Jacobs, PWJ Verlegh Marketing letters 17, 181-192, 2006	187	2006
Country-of-Origin Effects: on Consumer Product Evaluations PWJ Verlegh PQDT-Global, 2001	186	2001
Range and number-of-levels effects in derived and stated measures of attribute importance PWJ Verlegh, HNJ Schifferstein, DR Wittink Marketing Letters 13, 41-52, 2002	181	2002
The consumption of convenience foods: reference groups and eating situations PWJ Verlegh, MJJM Candel Food Quality and Preference 10 (6), 457-464, 1999	167	1999
Sales and sincerity: The role of relational framing in word-of-mouth marketing MA Tuk, PWJ Verlegh, A Smidts, DHJ Wigboldus Journal of Consumer Psychology 19 (1), 38-47, 2009	162	2009

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