| A Meta-Analysis of Organizational Complaint Handling and Customer Responses K Gelbrich, H Roschk Journal of Service Research 14 (1), 24-43, 2011 | 631 | 2011 |
| Calibrating 30 Years of Experimental Research: A Meta-Analysis of the Atmospheric Effects of Music, Scent, and Color H Roschk, SMC Loureiro, J Breitsohl Journal of Retailing 93 (2), 228-240, 2017 | 297 | 2017 |
| Identifying Appropriate Compensation Types for Service Failures: A Meta-Analytic and Experimental Analysis H Roschk, K Gelbrich Journal of Service Research 17 (2), 195-211, 2014 | 217 | 2014 |
| The Nature of an Apology: An Experimental Study on How to Apologize after a Service Failure H Roschk, S Kaiser Marketing Letters 24 (3), 293-309, 2013 | 203 | 2013 |
| Differential Effects of Atmospheric Cues on Emotions and Loyalty Intention with Respect to Age under Online/Offline Environment SMC Loureiro, H Roschk Journal of Retailing and Consumer Services 21 (2), 211-219, 2014 | 195 | 2014 |
| Do Complainants Appreciate Overcompensation? A Meta-Analysis on the Effect of Simple Compensation vs. Overcompensation on Post-Complaint Satisfaction K Gelbrich, H Roschk Marketing Letters 22 (1), 31-47, 2011 | 102 | 2011 |
| Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies H Roschk, M Hosseinpour Journal of Marketing 84 (1), 125–145, 2020 | 81 | 2020 |
| Compensation Revisited: A Social Resource Theory Perspective on Offering a Monetary Resource After a Service Failure H Roschk, K Gelbrich Journal of Service Research 20 (4), 393-408, 2017 | 77 | 2017 |
| Age Matters: How Developmental Stages of Adulthood Affect Customer Reaction to Complaint Handling Efforts H Roschk, J Müller, K Gelbrich Journal of Retailing and Consumer Services 20 (2), 154-164, 2013 | 62 | 2013 |
| Eastern Versus Western Culture Pricing Strategy: Superstition, Lucky Numbers, and Localization SA Westjohn, H Roschk, P Magnusson Journal of International Marketing 25 (1), 72-90, 2017 | 45 | 2017 |
| What Else Can Your Payment Card Do? Multifunctionality of Payment Modes Can Reduce Payment Transparency R Gafeeva, E Hoelzl, H Roschk Marketing Letters 29 (1), 61-72, 2018 | 30 | 2018 |
| Talking About Films: Word-Of-Mouth Behavior and the Network of Success Determinants of Motion Pictures H Roschk, S Grosse Journal of Promotion Management 19 (3), 299-316, 2013 | 24 | 2013 |
| Consumer Brand Bullying Behaviour in Online Communities of Service Firms J Breitsohl, H Roschk, C Feyertag Service Business Development 2, 289-312, 2018 | 22 | 2018 |
| The Role of Background Music in Visitors' Experience of Art Exhibitions: Music, Memory and Art Appraisal. SMC Loureiro, H Roschk, F Lima International Journal of Arts Management 22 (1), 4-24, 2019 | 16 | 2019 |
| Bad intentions: Customers’ Negative Reactions to Intentional Failures and Mitigating Conditions A Nazifi, H Roschk, F Villarroel Ordenes, B Marder Journal of Travel Research 61 (8), 1808-1827, 2022 | 15 | 2022 |
| Advertising, cross-cultural K Gelbrich, H Roschk, M Eisend The International Encyclopedia of Communication 1, 50-56, 2015 | 15* | 2015 |
| Cognitive Image, Mental Imagery, and Responses (CI-MI-R): Mediation and Moderation Effects SMC Loureiro, H Roschk, F Ali, E Friedmann Journal of Travel Research 61 (4), 903-920, 2022 | 14 | 2022 |
| Gerechtigkeit bei der Beschwerdebehandlung H Roschk Gabler, 2011 | 12* | 2011 |
| Investigating Consumers’ Motives for Consumer Brand-Cyberbullying on Social Media J Breitsohl, N Jimenez, H Roschk The Information Society 38 (1), 1-12, 2021 | 5 | 2021 |
| A Cross-National Observation of Counter-Cultural Consumer Behaviour K Gelbrich, H Roschk, R Gafeeva Marketing ZFP - Journal of Research and Management 38 (3), 150-162, 2016 | 4 | 2016 |
