Consumer behaviour through the eyes of neurophysiological measures: State‐of‐the‐art and future trends P Cherubino, AC Martinez-Levy, M Caratù, G Cartocci, G Di Flumeri, ... Computational intelligence and neuroscience 2019 (1), 1976847, 2019 | 223 | 2019 |
Neurophysiological responses to different product experiences E Modica, G Cartocci, D Rossi, AC Martinez Levy, P Cherubino, ... Computational Intelligence and Neuroscience 2018 (1), 9616301, 2018 | 47 | 2018 |
Neuroelectrical indexes for the study of the efficacy of TV advertising stimuli P Cherubino, A Trettel, G Cartocci, D Rossi, E Modica, AG Maglione, ... Selected Issues in Experimental Economics: Proceedings of the 2015 …, 2016 | 44 | 2016 |
Neurophysiological measures of the perception of antismoking public service announcements among young population G Cartocci, E Modica, D Rossi, P Cherubino, AG Maglione, A Colosimo, ... Frontiers in human neuroscience 12, 231, 2018 | 39 | 2018 |
Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research PC Ana C Martinez-Levy, Dario Rossi, Giulia Cartocci, Marco Mancini ... International Review on Public and Nonprofit Marketing, 1-23, 2021 | 36* | 2021 |
Neurophysiological profile of antismoking campaigns E Modica, D Rossi, G Cartocci, D Perrotta, P Di Feo, M Mancini, P Arico, ... Computational intelligence and neuroscience 2018 (1), 9721561, 2018 | 27 | 2018 |
Antismoking campaigns’ perception and gender differences: a comparison among EEG indices G Cartocci, E Modica, D Rossi, BMS Inguscio, P Arico, AC Martinez Levy, ... Computational Intelligence and Neuroscience 2019 (1), 7348795, 2019 | 18 | 2019 |
Forefront users’ experience evaluation by employing together virtual reality and electroencephalography: A case study on cognitive effects of scents M Mancini, P Cherubino, G Cartocci, A Martinez, G Borghini, ... Brain Sciences 11 (2), 256, 2021 | 17 | 2021 |
L’economia circolare nelle imprese italiane e il contributo di industria 4.0 E Di Maria, V De Marchi, S Blasi, M Mancini, G Zampetti–Legambiente Dipartimento di Scienze Economiche e Aziendali “Marco Fanno”. Legambiente, 2018 | 16 | 2018 |
Wine tasting: how much is the contribution of the olfaction? P Cherubino, G Cartocci, E Modica, D Rossi, M Mancini, A Trettel, ... Problems, Methods and Tools in Experimental and Behavioral Economics …, 2018 | 12 | 2018 |
Esports and Visual Attention: Evaluating In-Game Advertising through Eye-Tracking during the Game Viewing Experience. M Mancini, P Cherubino, G Cartocci, A Martinez, G Di Flumeri, ... Brain Sci. 2022, 12, 1345. https://doi.org/10.3390/brainsci12101345, 2022 | 11 | 2022 |
Marketing meets neuroscience: useful insights for gender subgroups during the observation of TV Ads P Cherubino, G Cartocci, A Trettel, D Rossi, E Modica, AG Maglione, ... Applying neuroscience to business practice, 163-190, 2017 | 10 | 2017 |
Economia criativa na relação entre trabalho e cultura para a juventude CR Silva, MS Silvestrini, ACSA Prado, I Cardinalli, AB Lavacca, ... Revista de Terapia Ocupacional da Universidade de São Paulo 29 (2), 120-128, 2018 | 9 | 2018 |
Juventude, cultura e profissionalização da criatividade. CR Silva, I Cardinalli, M Sanches Silvestrini, A Zacchi Farias, ... Cadernos de Terapia Ocupacional da UFSCar 24 (1), 2016 | 9 | 2016 |
Gender differences evaluation in charity campaigns perception by measuring neurophysiological signals and behavioural data A Martinez-Levy, P Cherubino, G Cartocci, E Modica, D Rossi, M Mancini, ... International Journal of Bioelectromagnetism 19 (1), 25-35, 2017 | 8 | 2017 |
Measuring neurophysiological signals, fixations and self-report data for product placement effectiveness assessment in music videos AC Martinez-Levy, G Cartocci, E Modica, D Rossi, M Mancini, A Trettel, ... Experimental and Quantitative Methods in Contemporary Economics …, 2020 | 7 | 2020 |
EEG variations as estimators of listening effort during recognition of words in noise in unilateral and bilateral sequential adult cochlear implant users. LO Piccioni, G Cartocci, AG Maglione, E Modica, D Rossi, M Mancini, ... Journal of Hearing Science 8 (2), 2018 | 5 | 2018 |
Neuroscientific methods for exploring user perceptions while dealing with Mobile Advertising: A novel and integrated approach M Mancini, P Cherubino, G di Flumeri, G Cartocci, A Martinez, A Sanchez, ... Frontiers in Neuroergonomics 3, 835648, 2022 | 4 | 2022 |
Time-Dependent Analysis of Human Neurophysiological Activities during an Ecological Olfactory Experience A Vozzi, A Martinez Levy, V Ronca, A Giorgi, S Ferrara, M Mancini, ... Brain Sciences 13 (9), 1242, 2023 | 3 | 2023 |
What is behind in-stream advertising on youtube? A remote neuromarketing study employing eye-tracking and facial coding techniques M Mancini, P Cherubino, A Martinez, A Vozzi, S Menicocci, S Ferrara, ... Brain Sciences 13 (10), 1481, 2023 | 2 | 2023 |