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Marco Mancini
Marco Mancini
Neuromarketing Professor / UNINT ||| Head of Neuromarketing Lab in BrainSigns
Verified email at uniba.it - Homepage
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Cited by
Cited by
Year
Consumer behaviour through the eyes of neurophysiological measures: State‐of‐the‐art and future trends
P Cherubino, AC Martinez-Levy, M Caratù, G Cartocci, G Di Flumeri, ...
Computational intelligence and neuroscience 2019 (1), 1976847, 2019
2232019
Neurophysiological responses to different product experiences
E Modica, G Cartocci, D Rossi, AC Martinez Levy, P Cherubino, ...
Computational Intelligence and Neuroscience 2018 (1), 9616301, 2018
472018
Neuroelectrical indexes for the study of the efficacy of TV advertising stimuli
P Cherubino, A Trettel, G Cartocci, D Rossi, E Modica, AG Maglione, ...
Selected Issues in Experimental Economics: Proceedings of the 2015 …, 2016
442016
Neurophysiological measures of the perception of antismoking public service announcements among young population
G Cartocci, E Modica, D Rossi, P Cherubino, AG Maglione, A Colosimo, ...
Frontiers in human neuroscience 12, 231, 2018
392018
Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research
PC Ana C Martinez-Levy, Dario Rossi, Giulia Cartocci, Marco Mancini ...
International Review on Public and Nonprofit Marketing, 1-23, 2021
36*2021
Neurophysiological profile of antismoking campaigns
E Modica, D Rossi, G Cartocci, D Perrotta, P Di Feo, M Mancini, P Arico, ...
Computational intelligence and neuroscience 2018 (1), 9721561, 2018
272018
Antismoking campaigns’ perception and gender differences: a comparison among EEG indices
G Cartocci, E Modica, D Rossi, BMS Inguscio, P Arico, AC Martinez Levy, ...
Computational Intelligence and Neuroscience 2019 (1), 7348795, 2019
182019
Forefront users’ experience evaluation by employing together virtual reality and electroencephalography: A case study on cognitive effects of scents
M Mancini, P Cherubino, G Cartocci, A Martinez, G Borghini, ...
Brain Sciences 11 (2), 256, 2021
172021
L’economia circolare nelle imprese italiane e il contributo di industria 4.0
E Di Maria, V De Marchi, S Blasi, M Mancini, G Zampetti–Legambiente
Dipartimento di Scienze Economiche e Aziendali “Marco Fanno”. Legambiente, 2018
162018
Wine tasting: how much is the contribution of the olfaction?
P Cherubino, G Cartocci, E Modica, D Rossi, M Mancini, A Trettel, ...
Problems, Methods and Tools in Experimental and Behavioral Economics …, 2018
122018
Esports and Visual Attention: Evaluating In-Game Advertising through Eye-Tracking during the Game Viewing Experience.
M Mancini, P Cherubino, G Cartocci, A Martinez, G Di Flumeri, ...
Brain Sci. 2022, 12, 1345. https://doi.org/10.3390/brainsci12101345, 2022
112022
Marketing meets neuroscience: useful insights for gender subgroups during the observation of TV Ads
P Cherubino, G Cartocci, A Trettel, D Rossi, E Modica, AG Maglione, ...
Applying neuroscience to business practice, 163-190, 2017
102017
Economia criativa na relação entre trabalho e cultura para a juventude
CR Silva, MS Silvestrini, ACSA Prado, I Cardinalli, AB Lavacca, ...
Revista de Terapia Ocupacional da Universidade de São Paulo 29 (2), 120-128, 2018
92018
Juventude, cultura e profissionalização da criatividade.
CR Silva, I Cardinalli, M Sanches Silvestrini, A Zacchi Farias, ...
Cadernos de Terapia Ocupacional da UFSCar 24 (1), 2016
92016
Gender differences evaluation in charity campaigns perception by measuring neurophysiological signals and behavioural data
A Martinez-Levy, P Cherubino, G Cartocci, E Modica, D Rossi, M Mancini, ...
International Journal of Bioelectromagnetism 19 (1), 25-35, 2017
82017
Measuring neurophysiological signals, fixations and self-report data for product placement effectiveness assessment in music videos
AC Martinez-Levy, G Cartocci, E Modica, D Rossi, M Mancini, A Trettel, ...
Experimental and Quantitative Methods in Contemporary Economics …, 2020
72020
EEG variations as estimators of listening effort during recognition of words in noise in unilateral and bilateral sequential adult cochlear implant users.
LO Piccioni, G Cartocci, AG Maglione, E Modica, D Rossi, M Mancini, ...
Journal of Hearing Science 8 (2), 2018
52018
Neuroscientific methods for exploring user perceptions while dealing with Mobile Advertising: A novel and integrated approach
M Mancini, P Cherubino, G di Flumeri, G Cartocci, A Martinez, A Sanchez, ...
Frontiers in Neuroergonomics 3, 835648, 2022
42022
Time-Dependent Analysis of Human Neurophysiological Activities during an Ecological Olfactory Experience
A Vozzi, A Martinez Levy, V Ronca, A Giorgi, S Ferrara, M Mancini, ...
Brain Sciences 13 (9), 1242, 2023
32023
What is behind in-stream advertising on youtube? A remote neuromarketing study employing eye-tracking and facial coding techniques
M Mancini, P Cherubino, A Martinez, A Vozzi, S Menicocci, S Ferrara, ...
Brain Sciences 13 (10), 1481, 2023
22023
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