‪Suhas Vijayakumar‬ - ‪Google Scholar‬

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2022202320242 7 5

Co-authors

Marius ClaudyAssociate Professor, University College DublinVerified email at ucd.ie
Rashmi AdavalProfessor, University of CincinnatiVerified email at uc.edu
Yuwei JiangProfessor of Marketing in The Hong Kong Polytechnic UniversityVerified email at polyu.edu.hk

Suhas Vijayakumar

Suhas Vijayakumar

University College Dublin

Verified email at ucd.ie - Homepage

Marketing Consumer Behavior


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Reckless spreader or blameless victim? How vaccination status affects responses to COVID-19 patients MC Claudy, S Vijayakumar, N Campbell Social Science & Medicine 305, 115089, 2022	11	2022
How Solitude Helps Essence Retention and Increases Demand for a Creator's Product S Vijayakumar, W Yang, R Adaval NA-Advances in Consumer Research, 2019	3	2019
An essay on intergenerational word of mouth and its impact on product perception S Vijayakumar		2021
The Essence Conveyed by Origins, Creators and Products: How Consumers Perceive Value R Dhar, N Martin, TA Poehlman, N VanBergen, S Vijayakumar, W Yang, ... Advances in Consumer Research 47, 2019		2019
Is it a fact or an opinion? an exploration of consumers' lay beliefs about news S Vijayakumar		2018

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