David Schweidel
David Schweidel
Goizueta Business School, Emory University
Verified email at emory.edu - Homepage
Title
Cited by
Cited by
Year
Online product opinions: Incidence, evaluation, and evolution
WW Moe, DA Schweidel
Marketing Science 31 (3), 372-386, 2012
4782012
Listening in on social media: A joint model of sentiment and venue format choice
DA Schweidel, WW Moe
Journal of Marketing Research 51 (4), 387-402, 2014
2222014
Understanding service retention within and across cohorts using limited information
DA Schweidel, PS Fader, ET Bradlow
Journal of Marketing 72 (1), 82-94, 2008
992008
Portfolio dynamics for customers of a multiservice provider
DA Schweidel, ET Bradlow, PS Fader
Management Science 57 (3), 471-486, 2011
712011
A bivariate timing model of customer acquisition and retention
DA Schweidel, PS Fader, ET Bradlow
Marketing Science 27 (5), 829-843, 2008
712008
Incorporating direct marketing activity into latent attrition models
DA Schweidel, G Knox
Marketing Science 32 (3), 471-487, 2013
672013
Modeling the role of message content and influencers in social media rebroadcasting
Y Zhang, WW Moe, DA Schweidel
International Journal of Research in Marketing 34 (1), 100-119, 2017
632017
Binge watching and advertising
DA Schweidel, WW Moe
Journal of Marketing 80 (5), 1-19, 2016
622016
Social media intelligence
WW Moe, DA Schweidel
Cambridge University Press, 2014
612014
Modeling customer lifetimes with multiple causes of churn
M Braun, DA Schweidel
Marketing Science 30 (5), 881-902, 2011
532011
Television advertising and online word-of-mouth: An empirical investigation of social TV activity
BL Fossen, DA Schweidel
Marketing Science 36 (1), 105-123, 2017
492017
Predictors of the gap between program and commercial audiences: An investigation using live tuning data
DA Schweidel, RJ Kent
Journal of Marketing 74 (3), 18-33, 2010
422010
Opportunities for innovation in social media analytics
WW Moe, DA Schweidel
Journal of Product Innovation Management 34 (5), 697-702, 2017
272017
A multiactivity latent attrition model for customer base analysis
DA Schweidel, YH Park, Z Jamal
Marketing Science 33 (2), 273-286, 2014
252014
Transaction attributes and customer valuation
M Braun, DA Schweidel, E Stein
Journal of Marketing Research 52 (6), 848-864, 2015
222015
Synergy or interference: the effect of product placement on commercial break audience decline
DA Schweidel, NZ Foutz, RJ Tanner
Marketing Science 33 (6), 763-780, 2014
222014
A feature-based approach to assessing advertisement similarity
DA Schweidel, ET Bradlow, P Williams
Journal of Marketing Research 43 (2), 237-243, 2006
202006
What influences customers' online comments
WW Moe, DA Schweidel, M Trusov
MIT Sloan Management Review 53 (1), 14, 2011
192011
A multi-category customer base analysis
CH Park, YH Park, DA Schweidel
International Journal of Research in Marketing 31 (3), 266-279, 2014
182014
Social media intelligence: measuring brand sentiment from online conversations
DA Schweidel, WW Moe, C Boudreaux
Available at SSRN 1874892, 2011
182011
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Articles 1–20