Tamer Elsharnouby
Tamer Elsharnouby
Associate Professor of Marketing, Qatar University
Verified email at qu.edu.qa
Cited by
Cited by
Customer relationship building: The role of brand attractiveness and consumer–brand identification
AM Elbedweihy, C Jayawardhena, MH Elsharnouby, TH Elsharnouby
Journal of Business Research 69 (8), 2901-2910, 2016
Student co-creation behavior in higher education: the role of satisfaction with the university experience
TH Elsharnouby
Journal of Marketing for Higher Education 25 (2), 1-25, 2015
Modeling antecedents of student loyalty in higher education
MG Perin, CH Sampaio, C Simões, RP de Pólvora
Journal of marketing for higher education 22 (1), 101-116, 2012
Customer participation in online co-creation experience: the role of eservice quality
T Elsharnouby, A Mahrous
Journal of Research in Interactive Marketing 9 (4), -, 2015
A broader concept of relationships: Identifying new forms of consumer–provider interactions in Egyptian financial services
T Elsharnouby, E Parsons
Journal of Marketing Management 26 (13-14), 1367-1388, 2010
Effects of country and delivery mode on perceived risk in international higher education
N Kamal Basha, JC Sweeney, G Soutar
Journal of Marketing for Higher Education 25 (2), 171-203, 2015
Participation behaviour among international students
TH Elsharnouby
International Journal of Educational Management, 2016
How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity
A Eldegwy, TH Elsharnouby, W Kortam
International Journal of Educational Management, 2018
Revisiting the relationship between formal planning process and planning effectiveness
S Elbanna, TH Elsharnouby
International Journal of Contemporary Hospitality Management, 2018
When relationship marketing goes wrong: Opportunism and consumer well-being in consumer-bank relationships
T Elsharnouby, E Parsons
Journal of Relationship Marketing 12 (2), 141-163, 2013
Deception in advertising revisited: antecedents and differences in perception across consumer groups
D Fathy, TH Elsharnouby, E Abou Aish
International Journal of Business and Emerging Markets 8 (4), 403-425, 2016
Consumer trust in consumer-service provider relationships: An exploratory study of Egyptian banking
T Elsharnouby, E Parsons
Academy of Marketing, 2010
Change or perish: examining the role of human capital and dynamic marketing capabilities in the hospitality sector
TH Elsharnouby, S Elbanna
Tourism Management 82, 104184, 2021
Foreigner service orientation: does the perception of other consumers matter?
AA Maher, TH Elsharnouby
Journal of Consumer Marketing, 2020
Projecting the Outcomes of Consumer–Brand Value Congruence: The Mediating Role of Relationship Quality
TH Elsharnouby, M Elsharnouby, C Jayawardhena, AM Elbedweihy
Rediscovering the Essentiality of Marketing, 869-870, 2016
Student participation behaviour outside the classroom: does attitude towards the university brand matter?
TH Elsharnouby
International Journal of Customer Relationship Marketing and Management …, 2016
The impact of social media influencers on collaborating brands: Examining the effects of parasocial interaction and identification
D Aljafari, T Elsharnouby
Academy of Marketing 52, 2019
The role of University Social Augmenters in enhancing University Brand Preference and Student Actual Enrollment
A Eldegwy, T Elsharnouby
Academy of Marketing 52, 2019
University Social Augmenters Brand Equity: Do University Social Augmenters Possess Brand Characteristics? An Abstract
A Eldegwy, TH Elsharnouby, W Kortam
Academy of Marketing Science World Marketing Congress, 459-460, 2018
Service Ethnocentrism: A Conceptual Model (An Abstract)
AA Maher, TH Elsharnouby
Marketing at the Confluence between Entertainment and Analytics, 647-647, 2017
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