| Customer relationship building: The role of brand attractiveness and consumer–brand identification AM Elbedweihy, C Jayawardhena, MH Elsharnouby, TH Elsharnouby Journal of Business Research 69 (8), 2901-2910, 2016 | 162 | 2016 |
| Student co-creation behavior in higher education: the role of satisfaction with the university experience TH Elsharnouby Journal of Marketing for Higher Education 25 (2), 1-25, 2015 | 103 | 2015 |
| Modeling antecedents of student loyalty in higher education MG Perin, CH Sampaio, C Simões, RP de Pólvora Journal of marketing for higher education 22 (1), 101-116, 2012 | 54 | 2012 |
| Customer participation in online co-creation experience: the role of eservice quality T Elsharnouby, A Mahrous Journal of Research in Interactive Marketing 9 (4), -, 2015 | 42 | 2015 |
| A broader concept of relationships: Identifying new forms of consumer–provider interactions in Egyptian financial services T Elsharnouby, E Parsons Journal of Marketing Management 26 (13-14), 1367-1388, 2010 | 26 | 2010 |
| Effects of country and delivery mode on perceived risk in international higher education N Kamal Basha, JC Sweeney, G Soutar Journal of Marketing for Higher Education 25 (2), 171-203, 2015 | 21 | 2015 |
| Participation behaviour among international students TH Elsharnouby International Journal of Educational Management, 2016 | 19 | 2016 |
| How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity A Eldegwy, TH Elsharnouby, W Kortam International Journal of Educational Management, 2018 | 14 | 2018 |
| Revisiting the relationship between formal planning process and planning effectiveness S Elbanna, TH Elsharnouby International Journal of Contemporary Hospitality Management, 2018 | 10 | 2018 |
| When relationship marketing goes wrong: Opportunism and consumer well-being in consumer-bank relationships T Elsharnouby, E Parsons Journal of Relationship Marketing 12 (2), 141-163, 2013 | 10 | 2013 |
| Deception in advertising revisited: antecedents and differences in perception across consumer groups D Fathy, TH Elsharnouby, E Abou Aish International Journal of Business and Emerging Markets 8 (4), 403-425, 2016 | 4 | 2016 |
| Consumer trust in consumer-service provider relationships: An exploratory study of Egyptian banking T Elsharnouby, E Parsons Academy of Marketing, 2010 | 3 | 2010 |
| Change or perish: examining the role of human capital and dynamic marketing capabilities in the hospitality sector TH Elsharnouby, S Elbanna Tourism Management 82, 104184, 2021 | 2 | 2021 |
| Foreigner service orientation: does the perception of other consumers matter? AA Maher, TH Elsharnouby Journal of Consumer Marketing, 2020 | 2 | 2020 |
| Projecting the Outcomes of Consumer–Brand Value Congruence: The Mediating Role of Relationship Quality TH Elsharnouby, M Elsharnouby, C Jayawardhena, AM Elbedweihy Rediscovering the Essentiality of Marketing, 869-870, 2016 | 1 | 2016 |
| Student participation behaviour outside the classroom: does attitude towards the university brand matter? TH Elsharnouby International Journal of Customer Relationship Marketing and Management …, 2016 | 1 | 2016 |
| The impact of social media influencers on collaborating brands: Examining the effects of parasocial interaction and identification D Aljafari, T Elsharnouby Academy of Marketing 52, 2019 | | 2019 |
| The role of University Social Augmenters in enhancing University Brand Preference and Student Actual Enrollment A Eldegwy, T Elsharnouby Academy of Marketing 52, 2019 | | 2019 |
| University Social Augmenters Brand Equity: Do University Social Augmenters Possess Brand Characteristics? An Abstract A Eldegwy, TH Elsharnouby, W Kortam Academy of Marketing Science World Marketing Congress, 459-460, 2018 | | 2018 |
| Service Ethnocentrism: A Conceptual Model (An Abstract) AA Maher, TH Elsharnouby Marketing at the Confluence between Entertainment and Analytics, 647-647, 2017 | | 2017 |
Chanaka JayawardhenaProfessor of Marketing, University of SurreyVerified email at surrey.ac.uk
