Tamer Elsharnouby
Tamer Elsharnouby
Associate Professor of Marketing, Qatar University
Verified email at qu.edu.qa
Title
Cited by
Cited by
Year
Customer relationship building: The role of brand attractiveness and consumer–brand identification
AM Elbedweihy, C Jayawardhena, MH Elsharnouby, TH Elsharnouby
Journal of Business Research 69 (8), 2901-2910, 2016
1622016
Student co-creation behavior in higher education: the role of satisfaction with the university experience
TH Elsharnouby
Journal of Marketing for Higher Education 25 (2), 1-25, 2015
1032015
Modeling antecedents of student loyalty in higher education
MG Perin, CH Sampaio, C Simões, RP de Pólvora
Journal of marketing for higher education 22 (1), 101-116, 2012
542012
Customer participation in online co-creation experience: the role of eservice quality
T Elsharnouby, A Mahrous
Journal of Research in Interactive Marketing 9 (4), -, 2015
422015
A broader concept of relationships: Identifying new forms of consumer–provider interactions in Egyptian financial services
T Elsharnouby, E Parsons
Journal of Marketing Management 26 (13-14), 1367-1388, 2010
262010
Effects of country and delivery mode on perceived risk in international higher education
N Kamal Basha, JC Sweeney, G Soutar
Journal of Marketing for Higher Education 25 (2), 171-203, 2015
212015
Participation behaviour among international students
TH Elsharnouby
International Journal of Educational Management, 2016
192016
How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity
A Eldegwy, TH Elsharnouby, W Kortam
International Journal of Educational Management, 2018
142018
Revisiting the relationship between formal planning process and planning effectiveness
S Elbanna, TH Elsharnouby
International Journal of Contemporary Hospitality Management, 2018
102018
When relationship marketing goes wrong: Opportunism and consumer well-being in consumer-bank relationships
T Elsharnouby, E Parsons
Journal of Relationship Marketing 12 (2), 141-163, 2013
102013
Deception in advertising revisited: antecedents and differences in perception across consumer groups
D Fathy, TH Elsharnouby, E Abou Aish
International Journal of Business and Emerging Markets 8 (4), 403-425, 2016
42016
Consumer trust in consumer-service provider relationships: An exploratory study of Egyptian banking
T Elsharnouby, E Parsons
Academy of Marketing, 2010
32010
Change or perish: examining the role of human capital and dynamic marketing capabilities in the hospitality sector
TH Elsharnouby, S Elbanna
Tourism Management 82, 104184, 2021
22021
Foreigner service orientation: does the perception of other consumers matter?
AA Maher, TH Elsharnouby
Journal of Consumer Marketing, 2020
22020
Projecting the Outcomes of Consumer–Brand Value Congruence: The Mediating Role of Relationship Quality
TH Elsharnouby, M Elsharnouby, C Jayawardhena, AM Elbedweihy
Rediscovering the Essentiality of Marketing, 869-870, 2016
12016
Student participation behaviour outside the classroom: does attitude towards the university brand matter?
TH Elsharnouby
International Journal of Customer Relationship Marketing and Management …, 2016
12016
The impact of social media influencers on collaborating brands: Examining the effects of parasocial interaction and identification
D Aljafari, T Elsharnouby
Academy of Marketing 52, 2019
2019
The role of University Social Augmenters in enhancing University Brand Preference and Student Actual Enrollment
A Eldegwy, T Elsharnouby
Academy of Marketing 52, 2019
2019
University Social Augmenters Brand Equity: Do University Social Augmenters Possess Brand Characteristics? An Abstract
A Eldegwy, TH Elsharnouby, W Kortam
Academy of Marketing Science World Marketing Congress, 459-460, 2018
2018
Service Ethnocentrism: A Conceptual Model (An Abstract)
AA Maher, TH Elsharnouby
Marketing at the Confluence between Entertainment and Analytics, 647-647, 2017
2017
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