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Prof. Dr. Reinhard E. Kunz
Prof. Dr. Reinhard E. Kunz
Bauhaus-Universität Weimar, Chair of Innovation Management and Media
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Effects of proactive decision making on life satisfaction
JU Siebert, RE Kunz, P Rolf
European Journal of Operational Research 280 (3), 1171-1187, 2020
702020
Developing and validating the multidimensional proactive decision-making scale
J Siebert, R Kunz
European Journal of Operational Research 249 (3), 864-877, 2016
682016
Sport content and virtual reality technology acceptance
RE Kunz, JP Santomier
Sport, Business and Management: An International Journal 10 (1), 83-103, 2019
642019
Sport-related branded entertainment: the Red Bull phenomenon
RE Kunz, F Elsässer, J Santomier
Sport, Business and Management: An International Journal 6 (5), 520-541, 2016
632016
Effects of lead-usership on the acceptance of media innovations: A mobile augmented reality case
J Mütterlein, RE Kunz, D Baier
Technological Forecasting and Social Change 145, 113-124, 2019
442019
Combining value‐focused thinking and balanced scorecard to improve decision‐making in strategic management
RE Kunz, J Siebert, J Mütterlein
Journal of Multi‐Criteria Decision Analysis 23 (5-6), 225-241, 2016
432016
Innovate alone or with others? Influence of entrepreneurial orientation and alliance orientation on media business model innovation
J Mütterlein, RE Kunz
Journal of Media Business Studies 14 (3), 173-187, 2017
362017
Effects of decision training on individuals’ decision-making proactivity
JU Siebert, RE Kunz, P Rolf
European Journal of Operational Research 294 (1), 264-282, 2021
292021
The 2012 London Olympics: innovations in ICT and social media marketing
JP Santomier, PI Hogan, R Kunz
Innovation 18 (3), 251-269, 2016
292016
Media management and social media business: New forms of value creation in the context of increasingly interconnected media applications
R Kunz, S Werning
Handbook of social media management: Value chain and business models in …, 2012
212012
Crossmediale Markenführung durch „Branded Entertainment “ Fallstudiengestützte Überlegungen zum markenpolitischen Konzept
R Kunz, F Elsässer
Marken und Medien: Führung von Medienmarken und Markenführung mit neuen und …, 2016
192016
Sportinteresse und Mobile TV: eine empirische Analyse der Einflussfaktoren des Nutzungsverhaltens
R Kunz
Springer-Verlag, 2014
172014
Research on the motion picture industry: State of the art and new directions off the beaten track away from theatrical release
F Kumb, R Kunz, G Siegert
Journal of Economic Surveys 31 (2), 577-601, 2017
162017
A perspective on value co-creation processes in eSports service ecosystems
RE Kunz, A Roth, JP Santomier
Sport, Business and Management: An International Journal 12 (1), 29-53, 2022
152022
The Impact of National Culture on Mobile Commerce Adoption and Usage Intensity
T Mandler, R Seifert, CM Wellbrock, I Knuth, R Kunz
152018
Structuring objectives of media companies: a case study based on value-focused thinking and the balanced scorecard
RE Kunz, J Siebert, J Mütterlein
Journal of Media Business Studies 13 (4), 257-275, 2016
112016
Organizational choices and venturing modes: An analysis of corporate venture capital activities in legacy media
R Kunz, J Mütterlein, V Walton
The Journal of Media Innovations 4 (1), 26-43, 2017
92017
Sportmedien Marketing: Rahmenbedingungen und Geschäftsmodelle für Fernsehen und Internet TV
H Woratschek, R Kunz, T Ströbel
Medien im Marketing: Optionen der Unternehmenskommunikation, 529-547, 2009
82009
The Impact of Actor Engagement on the Business Models of Video Game Developers
N Kleer, RE Kunz
International Journal on Media Management 23 (3-4), 204-237, 2021
72021
International Marketing of the German Football Bundesliga: Exporting a National Sport League to China
H Woratschek, R Kunz, P Brehm
72008
Het systeem kan de bewerking nu niet uitvoeren. Probeer het later opnieuw.
Artikelen 1–20