Pamela Miles Homer, Pamela M. Homer
Title
Cited by
Cited by
Year
A structural equation test of the value-attitude-behavior hierarchy.
PM Homer, LR Kahle
Journal of Personality and social Psychology 54 (4), 638, 1988
19761988
Physical attractiveness of the celebrity endorser: A social adaptation perspective
LR Kahle, PM Homer
Journal of consumer research 11 (4), 954-961, 1985
17441985
Alternative measurement approaches to consumer values: the list of values (LOV) and values and life style (VALS)
LR Kahle, SE Beatty, P Homer
Journal of consumer research 13 (3), 405-409, 1986
10811986
The involvement—commitment model: Theory and implications
SE Beatty, P Homer, LR Kahle
Journal of Business research 16 (2), 149-167, 1988
7591988
Alternative measurement approaches to consumer values: The list of values and the Rokeach value survey
SE Beatty, LR Kahle, P Homer, S Misra
Psychology & Marketing 2 (3), 181-200, 1985
6611985
The mediating role of attitude toward the ad: Some additional evidence
PM Homer
Journal of Marketing research 27 (1), 78-86, 1990
6531990
Message framing and the interrelationships among ad-based feelings, affect, and cognition
PM Homer, SG Yoon
Journal of Advertising 21 (1), 19-33, 1992
4341992
The situational impact of brand image beliefs
R Batra, PM Homer
Journal of consumer psychology 14 (3), 318-330, 2004
4182004
A meta-analysis of relationships between ad-evoked feelings and advertising responses
SP Brown, PM Homer, JJ Inman
Journal of Marketing Research 35 (1), 114-126, 1998
3231998
Product placements
PM Homer
Journal of Advertising 38 (3), 21-32, 2009
2852009
Personal values and gift-giving behaviors: A study across cultures
LR Kahle, P Homer
Journal of Business Research 22, 149-157, 1991
2691991
Source expertise, time of source identification, and involvement in persuasion: An elaborative processing perspective
PM Homer, LR Kahle
Journal of advertising 19 (1), 30-39, 1990
2581990
Values, susceptibility to normative influence, and attribute importance weights: A nomological analysis
R Batra, PM Homer, LR Kahle
Journal of consumer psychology 11 (2), 115-128, 2001
2442001
Ad size as an indicator of perceived advertising costs and effort: The effects on memory and perceptions
PM Homer
Journal of Advertising 24 (4), 1-12, 1995
1721995
Relationships among ad-induced affect, beliefs, and attitudes: Another look
PM Homer
Journal of Advertising 35 (1), 35-51, 2006
1712006
Perceived quality and image: When all is not “rosy”
PM Homer
Journal of Business Research 61 (7), 715-723, 2008
1472008
Self-brand connections: The role of attitude strength and autobiographical memory primes
DJ Moore, PM Homer
Journal of Business Research 61 (7), 707-714, 2008
1302008
Problems with VALS in international marketing research: An example from an application of the empirical mirror technique
SE Beatty, PM Homer, LR Kahle
ACR North American Advances, 1988
1001988
Attitudinal effects of character‐based versus competence‐based negative political communications
PM Homer, R Batra
Journal of Consumer Psychology 3 (2), 163-185, 1994
711994
A social adaptation explanation of the effects of surrealism on advertising
PM Homer, LR Kahle
Journal of Advertising 15 (2), 50-60, 1986
691986
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