Branded marketing events: engaging Australian and French wine consumers T Altschwager, J Conduit, T Bouzdine-Chameeva, S Goodman Journal of Service Theory and Practice 27 (2), 336-357, 2017 | 53 | 2017 |
Social brand engagement: How orientation events engage students with the university T Altschwager, R Dolan, J Conduit Australasian Marketing Journal (AMJ) 26 (2), 83-91, 2018 | 29 | 2018 |
Branded marketing events: facilitating customer brand engagement T Altschwager, J Conduit, S Goodman International Conference of the Acadeny of Wine Business Research, 1-12, 2013 | 26 | 2013 |
The servicescape response: do brand committed consumers respond differently to the cellar door experience T Altschwager, C Habel, SP Goodman International Conference of the Academy of Wine Business Research 6th …, 2011 | 15 | 2011 |
Customer engagement: a comparison between Australian and French wine events T Altschwager, J Conduit, T Bouzdine-Chameeva, S Goodman Academy of Wine Business Research, 8th Annual Conference, Hochschule …, 2014 | 11 | 2014 |
Branded marketing events: A proposed “experiential needs-based” conceptual framework T Altschwager, S Goodman, J Conduit, C Habel Event Management 19 (3), 381-390, 2015 | 9 | 2015 |
Social brand engagement: How orientation events engage students with the university. Australasian Marketing Journal, 26 (2), 83–91 T Altschwager, R Dolan, J Conduit Go to original source, 2018 | 5 | 2018 |
Branded marketing events: the influence of event experience on customer engagement. TL Altschwager | 4 | 2015 |
Event Engagement: Using Event Experiences to Build Brands T Altschwager, J Conduit, IO Karpen, S Goodman Australasian Marketing Journal 32 (1), 31-44, 2024 | 2 | 2024 |
Professional athlete responses to new product development: A dialectic H Fujak, MT Ewing, J Newton, T Altschwager European sport management quarterly 23 (6), 1666-1687, 2023 | 2 | 2023 |
What influences the Chinese distributor's choice on which winery to represent? S Goodman, T Altschwager Australian and New Zealand grapegrower and winemaker, 79-80, 2012 | 2 | 2012 |
Actor engagement in the sharing economy: a life-cycle perspective T Altschwager, J Drennan, H Winklhofer, W Jarvis Deakin University, 2016 | 1 | 2016 |
Engagement: Not all events are equal S Timotheou, T Altschwager Australian and New Zealand Grapegrower and Winemaker, 2014 | | 2014 |
Facilitating engagement by aligning branded marketing events with consumer experiential needs T Altschwager, J Conduit, S Goodman Deakin University, 2013 | | 2013 |
Why Chinese on-premise choose the wines they carry S Goodman, T Altschwager Australian and New Zealand grapegrower and winemaker, 109-110, 2012 | | 2012 |
Winery cellar door servicescape: a visual content analysis T Altschwager, S Goodman, C Habel Australian and New Zealand grapegrower and winemaker, 64-68, 2010 | | 2010 |
Measuring winery cellar door servicescape: testing the validity of a visual content analysis approach T Altschwager, C Habel, S Goodman Department of Management, University of Canterbury, 2010 | | 2010 |
THE AUSTRALIAN RETIREMENT PLANNING ECOSYSTEM T Altschwager, J Evans | | |
THE ORFORD INITIATIVE T Altschwager, J Evans | | |
Bag-in-Box Reborn... S Goodman, T Altschwager | | |