| Competitive interference effects in consumer memory for advertising: the role of brand familiarity RJ Kent, CT Allen Journal of marketing 58 (3), 97-105, 1994 | 1259 | 1994 |
| An anchoring and adjustment model of purchase quantity decisions B Wansink, RJ Kent, SJ Hoch Journal of Marketing Research 35 (1), 71-81, 1998 | 666 | 1998 |
| The global internet shopper: evidence from shopping tasks in twelve countries PD Lynch, RJ Kent, SS Srinivasan Journal of advertising research 41 (3), 15-23, 2001 | 612 | 2001 |
| The influence of music on consumers' temporal perceptions: Does time fly when you're having fun? JJ Kellaris, RJ Kent Journal of consumer psychology 1 (4), 365-376, 1992 | 525 | 1992 |
| An exploratory investigation of responses elicited by music varying in tempo, tonality, and texture JJ Kellaris, RJ Kent Journal of consumer psychology 2 (4), 381-401, 1993 | 384 | 1993 |
| Exploring tempo and modality effects, on consumer responses to music. JJ Kellaris, RJ Kent Advances in consumer research 18 (1), 1991 | 190 | 1991 |
| Competitive versus noncompetitive clutter in television advertising RJ Kent Journal of Advertising Research 33 (2), 40-47, 1993 | 105 | 1993 |
| Competitive interference effects in memory for advertising: are familiar brands exempt? RJ Kent, JJ Kellaris Journal of Marketing Communications 7 (3), 159-169, 2001 | 75 | 2001 |
| Does competitive clutter in television advertising “interfere” with the recall and recognition of brand names and ad claims? RJ Kent, CT Allen Marketing Letters 4, 175-184, 1993 | 73 | 1993 |
| Predictors of the gap between program and commercial audiences: An investigation using live tuning data DA Schweidel, RJ Kent Journal of Marketing 74 (3), 18-33, 2010 | 65 | 2010 |
| Competitive clutter in network television advertising: Current levels and advertiser responses RJ Kent Journal of Advertising Research 35 (1), 49-49, 1995 | 56 | 1995 |
| The differential effects of within-brand and between-brand processing on the recall and recognition of television commercials RJ Kent, KA Machleit Journal of Advertising 19 (2), 4-14, 1990 | 34 | 1990 |
| The motive for sensory pleasure: Enjoyment of nature and its representation in painting, music, and literature R Eisenberger, IL Sucharski, S Yalowitz, RJ Kent, RJ Loomis, JR Jones, ... Journal of personality 78 (2), 599-638, 2010 | 32 | 2010 |
| Second-by-second analysis of advertising exposure in TV pods: The dynamics of position, length, and timing S Swaminathan, R Kent Journal of Advertising Research 53 (1), 91-100, 2013 | 23 | 2013 |
| Eutrophic overgrowth in the self-organization of tropical wetlands illustrated with a study of swine wastes in rainforest plots R Kent, HT Odum, FN Scatena Ecological Engineering 16 (2), 255-269, 2000 | 23 | 2000 |
| How ad claim similarity and target brand familiarity moderate competitive interference effects in memory for advertising RJ Kent Journal of Marketing Communications 3 (4), 231-242, 1997 | 14 | 1997 |
| The effects of postexposure test expectation in advertising experiments utilizing recall and recognition measures RJ Kent, KA Machleit Marketing Letters 3, 17-26, 1992 | 14 | 1992 |
| The Effects of Media-Source Cues in Ad Recall Tests RJ Kent Journal of Current Issues & Research in Advertising 24 (1), 1-9, 2002 | 12 | 2002 |
| Switching before the pitch: Exploring television channel changing before the ads even start RJ Kent Journal of Marketing Communications 19 (5), 377-386, 2013 | 10 | 2013 |
| Second-by-second looks at the television commercial audience RJ Kent Journal of Advertising Research 42 (1), 71-78, 2002 | 10 | 2002 |
