| How people evaluate online reviews DC DeAndrea, B Van Der Heide, MA Vendemia, MH Vang Communication Research 45 (5), 719-736, 2018 | 91 | 2018 |
| The effects of product photographs and reputation systems on consumer behavior and product cost on eBay B Van Der Heide, BK Johnson, MH Vang Computers in Human Behavior 29 (3), 570-576, 2013 | 68 | 2013 |
| Race in virtual environments: Competitive versus cooperative games with black or white avatars MH Vang, J Fox Cyberpsychology, Behavior, and Social Networking 17 (4), 235-240, 2014 | 47 | 2014 |
| Engaging high-sensation seekers: The dynamic interplay of sensation seeking, message visual-auditory complexity and arousing content Z Wang, M Vang, K Lookadoo, JM Tchernev, C Cooper Journal of communication 65 (1), 101-124, 2015 | 40 | 2015 |
| 11 The Experience of Presence in Persuasive Virtual Environments J Fox, KR Christy, MH Vang | 31 | 2014 |
| Show me the goods BK Johnson, MH Vang, B Van Der Heide Journal of Media Psychology, 2015 | 13 | 2015 |
| Show Me The Goods: The Warranting Effect of User-Generated Photographs in Online Auctions. BK Johnson, MH Vang, B Van Der Heide Hogrefe Publishing, 2014 | | 2014 |
Brandon Van Der HeideAssociate Professor of Communication, Michigan State UniversityVerified email at msu.edu
