Stephen Michael Nowlis
Stephen Michael Nowlis
August A Busch Jr. Distinguished Professor of Marketing, Washington University in St Louis
Verified email at wustl.edu - Homepage
Title
Cited by
Cited by
Year
The role of explanations and need for uniqueness in consumer decision making: Unconventional choices based on reasons
I Simonson, SM Nowlis
Journal of Consumer Research 27 (1), 49-68, 2000
6782000
The effect of time pressure on consumer choice deferral
R Dhar, SM Nowlis
Journal of Consumer Research 25 (4), 369-384, 1999
6111999
Attribute–task compatibility as a determinant of consumer preference reversals
SM Nowlis, I Simonson
Journal of marketing research 34 (2), 205-218, 1997
5631997
Consumer research: In search of identity
I Simonson, Z Carmon, R Dhar, A Drolet, SM Nowlis
Annual review of psychology 52 (1), 249-275, 2001
4332001
The effect of new product features on brand choice
SM Nowlis, I Simonson
Journal of marketing research 33 (1), 36-46, 1996
4281996
The effect of examining actual products or product descriptions on consumer preference
DB McCabe, SM Nowlis
Journal of Consumer Psychology 13 (4), 431-439, 2003
3682003
The effect of examining actual products or product descriptions on consumer preference
DB McCabe, SM Nowlis
Journal of Consumer Psychology 13 (4), 431-439, 2003
3682003
Opportunity cost neglect
S Frederick, N Novemsky, J Wang, R Dhar, S Nowlis
Journal of Consumer Research 36 (4), 553-561, 2009
3572009
Coping with ambivalence: The effect of removing a neutral option on consumer attitude and preference judgments
SM Nowlis, BE Kahn, R Dhar
Journal of Consumer research 29 (3), 319-334, 2002
3102002
Trying hard or hardly trying: An analysis of context effects in choice
R Dhar, SM Nowlis, SJ Sherman
Journal of Consumer Psychology 9 (4), 189-200, 2000
3052000
The effects of reduced food size and package size on the consumption behavior of restrained and unrestrained eaters
ML Scott, SM Nowlis, N Mandel, AC Morales
Journal of consumer research 35 (3), 391-405, 2008
3042008
The many shades of rose-colored glasses: An evolutionary approach to the influence of different positive emotions
V Griskevicius, MN Shiota, SM Nowlis
Journal of consumer research 37 (2), 238-250, 2010
2472010
The effect of a delay between choice and consumption on consumption enjoyment
SM Nowlis, N Mandel, DB McCabe
Journal of Consumer Research 31 (3), 502-510, 2004
2112004
A bite to whet the reward appetite: The influence of sampling on reward-seeking behaviors
M Wadhwa, B Shiv, SM Nowlis
Journal of Marketing Research 45 (4), 403-413, 2008
2092008
Comparison effects on preference construction
R Dhar, SM Nowlis, SJ Sherman
Journal of consumer research 26 (3), 293-306, 1999
2071999
Developing synergies between promotions and brands in different price-quality tiers
KN Lemon, SM Nowlis
Journal of Marketing Research 39 (2), 171-185, 2002
1552002
The effect of distractions while tasting a food sample: The interplay of informational and affective components in subsequent choice
B Shiv, SM Nowlis
Journal of Consumer Research 31 (3), 599-608, 2004
1472004
The influence of disorganized shelf displays and limited product quantity on consumer purchase
IA Castro, AC Morales, SM Nowlis
Journal of Marketing 77 (4), 118-133, 2013
1132013
The effect of local consideration sets on global choice between lower price and higher quality
I Simonson, S Nowlis, K Lemon
Marketing Science 12 (4), 357-377, 1993
1131993
The influence of consumer distractions on the effectiveness of food-sampling programs
SM Nowlis, B Shiv
Journal of Marketing Research 42 (2), 157-168, 2005
1092005
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