How regulatory focus–mode fit impacts variety‐seeking T Pham, F Mathmann, HS Jin, ET Higgins Journal of Consumer Psychology 33 (1), 77-96, 2023 | 14 | 2023 |
Fake smiles. Customer reactions to employees’ display inauthenticity and choice restrictions T Pham, A Lechner, F Mathmann Psychology & Marketing, 1-16, 2022 | 6 | 2022 |
How construal–regulatory mode fit increases social media sharing T Pham, F Septianto, F Mathmann, HS Jin, ET Higgins Journal of Consumer Psychology 33 (4), 668-687, 2023 | 3 | 2023 |
Population Density Moderates the Impact of Assortment Size on Consumer Spending: A Field Experiment in Online Donations TMT Pham, F Mathmann AMA Winter Academic Conference 2019 Proceedings: Understanding Complexity …, 2019 | | 2019 |
The Impact of Age on the Relationship Between Assortment Size and Perceived Value T Pham, F Mathmann Advances in National Brand and Private Label Marketing: Sixth International …, 2019 | | 2019 |