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Elaine Wallace
Elaine Wallace
Professor of Marketing, Maynooth University
Verified email at mu.ie
Title
Cited by
Cited by
Year
Creating powerful brands
L De Chernatony
Routledge, 2010
34572010
Consumer engagement with self-expressive brands: brand love and WOM outcomes
E Wallace, I Buil, L de Chernatony
Journal of Product & Brand Management, 2014
8032014
Building bank brands: How leadership behavior influences employee commitment
E Wallace, L de Chernatony, I Buil
Journal of Business Research 66 (2), 165-171, 2013
2662013
Who “likes” you… and why? A typology of Facebook fans: From “fan”-atics and self-expressives to utilitarians and authentics
E Wallace, I Buil, L de Chernatony, M Hogan
Journal of advertising research 54 (1), 92-109, 2014
2412014
Facebook ‘friendship’and brand advocacy
E Wallace, I Buil, L De Chernatony
Journal of Brand Management 20 (2), 128-146, 2012
1992012
Consumers’ self-congruence with a “liked” brand: Cognitive network influence and brand outcomes
E Wallace, I Buil, L de Chernatony
European Journal of Marketing 51 (2), 367-390, 2017
1702017
Generation Y females online: insights from brand narratives
L Ruane, E Wallace
Qualitative Market Research: An International Journal, 2013
1622013
Brand tribalism and self-expressive brands: social influences and brand outcomes
L Ruane, E Wallace
Journal of Product & Brand Management 24 (4), 333-348, 2015
1592015
‘Consuming good’on social media: What can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions?
E Wallace, I Buil, L De Chernatony
Journal of Business Ethics 162 (3), 577-592, 2020
1042020
Service employee performance: its components and antecedents
E Wallace, L De Chernatony
Journal of Relationship Marketing 8 (2), 82-102, 2009
1002009
How leadership and commitment influence bank employees’ adoption of their bank’s values
E Wallace, L de Chernatony, I Buil
Journal of business ethics 101, 397-414, 2011
972011
When does “liking” a charity lead to donation behaviour? Exploring conspicuous donation behaviour on social media platforms
E Wallace, I Buil, L De Chernatony
European Journal of Marketing 51 (11/12), 2002-2029, 2017
822017
Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love
E Wallace, P Torres, M Augusto, M Stefuryn
Journal of Product & Brand Management 31 (2), 189-205, 2022
782022
Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity
S Catalán, E Martínez, E Wallace
Journal of Product & Brand Management 28 (4), 502-514, 2019
662019
Exploring managers' views about brand saboteurs
E Wallace, NL de Chernatony
Journal of Marketing Management 23 (1-2), 91-106, 2007
532007
Exploring brand sabotage in retail banking
E Wallace, L De Chernatony
Journal of Product & Brand Management 18 (3), 198-211, 2009
492009
Classifying, identifying and managing the service brand saboteur
E Wallace, L De Chernatony
The Service Industries Journal 28 (2), 151-165, 2008
462008
Improving consumers’ willingness to pay using social media activities
P Torres, M Augusto, E Wallace
Journal of Services Marketing 32 (7), 880-896, 2018
432018
Hiding Instagram Likes: Effects on negative affect and loneliness
E Wallace, I Buil
Personality and Individual Differences 170, 110509, 2021
422021
Within‐role, extra‐role and anti‐role behaviours in retail banking
E Wallace, L de Chernatony, I Buil
International Journal of Bank Marketing 29 (6), 470-488, 2011
422011
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