| Service quality in the Malaysian fast food industry: An examination using DINESERV US Bougoure, MK Neu Services Marketing Quarterly 31 (2), 194-212, 2010 | 129 | 2010 |
| Towards a better understanding of fashion clothing involvement SR Hourigan, US Bougoure Australasian Marketing Journal 20 (2), 127-135, 2012 | 119 | 2012 |
| The impact of service failure on brand credibility US Bougoure, R Russell-Bennett, SFE Hasan, G Mortimer Journal of Retailing and Consumer Services 31 (July), 62-71, 2016 | 110 | 2016 |
| Development and validation of the Self‐Gifting Consumer Behaviour scale G Mortimer, US Bougoure, S Fazal‐E‐Hasan Journal of Consumer Behaviour 14 (3), 165-179, 2015 | 67 | 2015 |
| Service quality in Hong Kong: wet markets vs supermarkets U Bougoure, B Lee British food journal 111 (1), 70-79, 2009 | 67 | 2009 |
| The effects of affective and utilitarian brand relationships on brand consideration LC Leung, US Bougoure, KW Miller Journal of Brand Management 21, 469-484, 2014 | 34 | 2014 |
| Service quality: An investigation into Malaysian consumers using DINESERV KM Tang, U Bougoure ANZMAC 2006 Conference Proceedings, 1-8, 2006 | 14 | 2006 |
| The effect of brand extensions on parent-brand relationship quality T Baazeem, L Neale, US Bougoure Proceedings from Australian and New Zealand Marketing Academy Conference …, 2009 | 13 | 2009 |
| Examining the antecedents of recreational shopper identity S Hawkins, US Bougoure, L Neale Proceedings from Australian and New Zealand Marketing Academy Conference …, 2009 | 3 | 2009 |
| THE IMPACT OF SERVICE BRAND PERSONALITY ON BRAND AFFECT, BRAND TRUST AND BRAND LOYALTY U Bougoure, D Greer, B Smith Global Marketing Conference, 1130-1130, 2014 | 2 | 2014 |
| The effects of brand relationships on brand consideration and brand equity for services LC Leung, US Bougoure Proceedings of Australia and New Zealand Marketing Academy Conference 2008 …, 2008 | 2 | 2008 |
| Studying the effect of market orientation and organisational culture on a brand’s performance A O'Cass, LV Ngo, A Budiman, U Bougoure ANZMAC 2005: Broadening the Boundaries, 72-79, 2005 | 2 | 2005 |
| Service quality: a study of retail service encounters in Hong Kong US Bougoure, L Bernard Marketing Landscapes: A Pause for Thought-37th EMAC Conference Proceedings, 1-8, 2008 | 1 | 2008 |
| Genetically modified food and consumer rights: A Cross-cultural Marketing Perspective A Quazi, A O'Cass, R Rugimbana, U Bougoure, US Brown ANZMAC 2003 Celebration of Ehrenberg and Bass: Marketing Discoveries …, 2003 | 1 | 2003 |
| The impact of affective and utilitarian consumer brandrelationships on consideration sets and brand equity LC LEUNG, U BOUGOURE, K MILLER 4th International Consumer Brand Relationships Conference, 2015 | | 2015 |
| Willingness to buy GM food products: the role of uncertainty orientation, consumer risk perceptions and information search in consumers from Australia U Bougoure, A O'Cass ANZMAC 2005: Broadening the Boundaries, 30-36, 2005 | | 2005 |
| The effect of consumer risk perceptions and information search on willingness to buy GM food products: A cross cultural analysis U Bougoure, A O'Cass ANZMAC, 2004 | | 2004 |
