ATTITUDES TOWARD MOBILE ADVERTISING: A STUDY OF MOBILE WEB DISPLAY AND MOBILE APP DISPLAY ADVERTISING TD Le, BTH Nguyen Asian Academy of Management Journal 19 (2), 87-103, 2014 | 122 | 2014 |
Information sought by prospective students from social media electronic word-of-mouth during the university choice process TD Le, AR Dobele, LJ Robinson Journal of Higher Education Policy and Management 41 (1), 18-34, 2019 | 120 | 2019 |
Understanding high school students use of choice factors and word-of-mouth information sources in university selection TD Le, LJ Robinson, AR Dobele Studies in Higher Education 45 (4), 808-818, 2020 | 91 | 2020 |
WOM source characteristics and message quality: the receiver perspective TD Le, AR Dobele, LJ Robinson Marketing Intelligence & Planning 36 (4), 440-454, 2018 | 61 | 2018 |
Ethically minded consumer behaviour in Vietnam: An analysis of cultural values, personal values, attitudinal factors and demographics TD Le, TA Kieu Asia Pacific Journal of Marketing and Logistics 31 (3), 609-626, 2019 | 44 | 2019 |
Influence of WOM and content type on online engagement in consumption communities: The information flow from discussion forums to Facebook TD Le Online Information Review, 2018 | 43 | 2018 |
Consumer attitude towards website advertising formats: a comparative study of banner, pop-up and in-line display advertisements TD Le, H Vo International Journal of Internet Marketing and Advertising 11 (3), 202-217, 2017 | 33 | 2017 |
Word‐of‐mouth information processing routes: The mediating role of message and source characteristics TD Le, LJ Robinson, AR Dobele Journal of Consumer Behaviour 19 (2), 171-181, 2020 | 19 | 2020 |
Socially responsible human resources management and employee retention: The roles of shared value, relationship satisfaction, and servant leadership NT Pham, TH Tuan, TD Le, PND Nguyen, M Usman, GTC Ferreira Journal of Cleaner Production 414, 137704, 2023 | 9 | 2023 |
Ethically minded consumer behavior of Generation Z in Vietnam: The impact of socialization agents and environmental concern TD Le, H Duc Tran, TQH Hoang Cogent Business & Management 9 (1), 2102124, 2022 | 8 | 2022 |
Service quality in higher education: Applying HEdPERF scale in Vietnamese universities TTH Lam, NQ Trang Ho Chi Minh city open University Journal of Science-Social Sciences 11 (1 …, 2021 | 8 | 2021 |
eWOM processing from receiver perspective: Conceptualising the relationships TD Le, LJ Robinson, AR Dobele International Journal of Consumer Studies 47 (1), 434-450, 2023 | 7 | 2023 |
Ethical consumption in Vietnam: An analysis of generational cohorts and gender PND NGUYEN, TA KIEU 유통과학연구 18 (7), 37-48, 2020 | 7 | 2020 |
Examining the relationship between digital content marketing perceived value and brand loyalty: Insights from Vietnam TT Bui, QT Tran, T Alang, TD Le Cogent Social Sciences 9 (1), 2225835, 2023 | 6 | 2023 |
Word-of-mouth processing and higher education choice factors DMT Le RMIT University, 2018 | 4 | 2018 |
Choice Factors When Vietnamese High School Students Consider Universities: A Mixed Method Approach TD Le, NV Le, TT Nguyen, KT Tran, HQ Hoang Education Sciences 12 (11), 779, 2022 | 3 | 2022 |
The impact of legal environment on business success through the practices of corporate social responsibility M Khuong, N An, T Doanh, L Tri, N Phuong, T Thanh Management Science Letters 10 (13), 3033-3040, 2020 | 3 | 2020 |
Psychological factors and ethical consumption: The case of Vietnamese youths TMT Nguyen, DMT Le, TQH Hoang, MT Ha Science & Technology Development Journal: Economics-Law & Management 6 (3 …, 2022 | 2 | 2022 |
Personality traits versus public service motivation: Motive distribution of Vietnamese generation Z TQT NGUYEN 유통과학연구 (JDS) 20 (9), 1-10, 2022 | 2 | 2022 |
Unlocking the black box of HPWPs-performance relationship in Vietnamese higher education context: the case of Ho Chi Minh City’s universities NT Pham-Thai, TD Le, AJ McMurray, N Muenjohn Studies in Higher Education 48 (9), 1411-1427, 2023 | 1 | 2023 |