Maggie Geuens
Maggie Geuens
Professor Marketing, Ghent University
Geverifieerd e-mailadres voor ugent.be
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Marketing communications: A European perspective
P De Pelsmacker, M Geuens, J Van den Bergh
Pearson education, 2007
12702007
Marketing communications: A European perspective
P De Pelsmacker, M Geuens, J Van den Bergh
Pearson education, 2007
12702007
Marketing communications: A European perspective
P De Pelsmacker, M Geuens, J Van den Bergh
Pearson education, 2007
12702007
A new measure of brand personality
M Geuens, B Weijters, K De Wulf
International journal of research in marketing 26 (2), 97-107, 2009
8732009
Marketingová komunikace
P Pelsmacker, M Geuens, JV Bergh
Praha: Grada Publishing, 2003
7462003
Marketingová komunikace
P De Pelsmacker, M Geuens, J Van den Bergh
Grada Publishing as, 2003
5522003
Media context and advertising effectiveness: The role of context appreciation and context/ad similarity
P De Pelsmacker, M Geuens, P Anckaert
Journal of Advertising 31 (2), 49-61, 2002
5112002
Relationship quality and the theory of planned behavior models of behavioral intentions and purchase behavior
MH De Canničre, P De Pelsmacker, M Geuens
Journal of business research 62 (1), 82-92, 2009
3272009
Edible insects acceptance by B elgian consumers: promising attitude for entomophagy development
R Caparros Megido, L Sablon, M Geuens, Y Brostaux, T Alabi, C Blecker, ...
Journal of Sensory Studies 29 (1), 14-20, 2014
2992014
Motivated consumer innovativeness: Concept, measurement, and validation
B Vandecasteele, M Geuens
International Journal of Research in Marketing 27 (4), 308-318, 2010
2552010
Motivated consumer innovativeness: Concept, measurement, and validation
B Vandecasteele, M Geuens
International Journal of Research in Marketing 27 (4), 308-318, 2010
2552010
Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation
M Brengman, M Geuens, B Weijters, SM Smith, WR Swinyard
Journal of business research 58 (1), 79-88, 2005
2532005
Developing a typology of airport shoppers
M Geuens, D Vantomme, M Brengman
Tourism Management 25 (5), 615-622, 2004
2062004
Relationship quality and purchase intention and behavior: The moderating impact of relationship strength
MH De Canničre, P De Pelsmacker, M Geuens
Journal of Business and Psychology 25 (1), 87-98, 2010
2012010
The stability of individual response styles.
B Weijters, M Geuens, N Schillewaert
Psychological methods 15 (1), 96, 2010
1762010
Emotional advertising: Revisiting the role of product category
M Geuens, P De Pelsmacker, T Faseur
Journal of Business Research 64 (4), 418-426, 2011
1692011
Food retailing, now and in the future. A consumer perspective
M Geuens, M Brengman, R S’Jegers
Journal of Retailing and Consumer Services 10 (4), 241-251, 2003
1572003
Assessing response styles across modes of data collection
B Weijters, N Schillewaert, M Geuens
Journal of the Academy of Marketing Science 36 (3), 409-422, 2008
1522008
The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials
MT Pham, M Geuens, P De Pelsmacker
International Journal of Research in Marketing 30 (4), 383-394, 2013
1312013
The four dimensional impact of color on shopper’s emotions
M Brengman, M Geuens
ACR North American Advances, 2004
1202004
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Artikelen 1–20