Richard Huaman-Ramirez
Richard Huaman-Ramirez
Associate Professor, EM Strasbourg Business School, Université de Strasbourg
Verified email at - Homepage
Cited by
Cited by
Brand experience effects on brand attachment: the role of brand trust, age, and income
R Huaman-Ramirez, D Merunka
European Business Review 31 (5), 610-645, 2019
Emerging adults’ luxury fashion brand value perceptions: A cross-cultural comparison between Germany and China
M Faschan, C Chailan, R Huaman-Ramirez
Journal of Global Fashion Marketing 11 (3), 207-231, 2020
Bridge employment and full retirement intentions: the role of Person-Environment fit
K Lahlouh, D Lacaze, R Huaman-Ramirez
Personnel Review 48 (6), 1469-1490, 2019
Are global brands trustworthy? The role of brand affect, brand innovativeness, and consumer ethnocentrism
R Huaman-Ramirez, N Albert, D Merunka
European Business Review 31 (6), 926-946, 2019
When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure
R Huaman-Ramirez, D Merunka
Journal of Marketing Theory and Practice 25 (4), 375-395, 2017
Disentangling the respective impacts of assortment size and alignability on perceived assortment variety
VD Mejía, P Aurier, R Huaman-Ramirez
Journal of Retailing and Consumer Services 59, 102386, 2021
Self-congruity and domestic tourists’ attitude: the role of involvement and age
R Huaman-Ramirez
Anatolia 32 (2), 303-315, 2021
How do consumers perceive old brands? Measurement and consequences of brand oldness associations
R Huaman-Ramirez, N Maaninou, D Merunka, V Cova
European Business Review 33 (4), 566-596, 2021
Ethical sensitivity in consumers’ decision-making: The mediating and moderating role of internal locus of control
JF Toti, MF Diallo, R Huaman-Ramirez
Journal of Business Research 131, 168-182, 2021
Destination personality effects on tourists' attitude: The role of self-congruity and ambiguity tolerance
R Huaman-Ramirez, D Merunka, N Maaninou
Journal of Strategic Marketing, 2021
Départ à la retraite : mesure des différentes intentions de retraite dans le contexte des cadres français
K Lahlouh, R Huaman-Ramirez
Recherches en Sciences de Gestion 144, 2021
Celebrity CEOs’ credibility, image of their brands, and consumer materialism
R Huaman-Ramirez, D Merunka
Journal of Consumer Marketing, 2021
Contemporary Art Consumer Experience: Using Video-Elicitation to Understand the Feeling of Strangeness
R Huaman-Ramirez, JD Pinzon, A Gaztelumendi
ACR North American Advances, 2016
The system can't perform the operation now. Try again later.
Articles 1–13